We have updated our Privacy Policy. For more details click
here
.
GOT IT
Toggle navigation
Home
What We Do
Who We Are
Our Clients
ThoughtSparkers
Join Us
Toggle navigation
Home
What We Do
Who We Are
Our Clients
ThoughtSparkers
Join Us
WRITTEN BY
AdSpark Team
Which New Tribe Are You In?
The Filipino In Flux: How is Digital transforming our Values as a Filipino?
What’s next for Filipino women in this day and age?
Spark Series: Essentials, Redefined
Is The Filipino Ready to Restart?
Digital: The Filipino’s Flag of Freedom
Who is the Filipino in the time of COVID-19?
Why We Click on Celebrity Couples
Thought Sparker: SHIFT HAPPENS
Has Christmas Changed for Today’s Filipino?
Put Your Money Where Your Mouth Is: On Cause Marketing
GOOD READS #10: Face value
AdSpark Supports #PAW2019
Are You Compliant? 5 Things to Remember on #PAW2019
Data Privacy 101: Conducting a Privacy Impact Assessment
GOOD READS #9: #PAW2019 edition
Expressed Consent: Where It Fits in Cybersecurity
[NO SPOILERS] Avengers, Assemble: How Marvel Rebuilt Its Brand
What’s New with AdSpark This 2019?
GOOD READS #8: The digital democracy
GOOD READS #7: Trust, privacy, and compromise
Why Data is the New Oil — and Why It Isn’t
Understanding the Transformation Economy
These April Fools’ Campaigns are No Joke
GOOD READS #6: Establishments and challengers
How We Helped Globe Increase Monthly Sales by 500%
Guerrilla Marketing is Alive and Well in the Digital Age
Tech Brands Do the #10YearChallenge
GOOD READS #5: Man vs. Machine
GOOD READS #4: Improve, innovate, and excel
How the Philippines Celebrated Valentine’s 2019
GOOD READS #3: Bringing the traditional to digital
Here’s What the Internet Has to Say About Miss Universe
GOOD READS #2: Changes and choices
GOOD READS #1: Emotions, efficiency, and experience
2018 Predictions: Expectations vs. Reality
What We Can Learn From The Philippine Online Shopping Craze
Our Favorite Campaigns of 2018
The Future of Search
What 5 Years of Google Trends Tell Us About Filipinos
SEO Tools Every Marketer Needs
Driving On-The-Spot Conversions with Wi-Fi Ads
Watch Out For These Common SEO Mistakes
Lessons From How Filipinos Are Using Search
Our 5 Favorite Insights From DigiCon 2018
Creating Relevant Ads with Brand Intelligence
What is Programmatic Advertising?
What Makes a Successful Email Marketing Campaign?
Deck the Halls with Holiday SMS Campaigns
Email Analytics and How to Optimize Them
Spam-Proof Your Email Campaigns
Creating Customer Engagement through Email
Supercharge Your Campaigns with Holiday Emails
Marketing Emails You Need Up Your Sleeve
How to Make SMS Marketing Work for You
SMS vs. Mobile Marketing: What’s the Difference?
Common Misconceptions About SMS Marketing
3 Creative Ways to Use SMS for Your Brand
Is Your Brand Mobile-Friendly?
Everything You Need to Know About SMS Marketing
How to Make Your Display Ads More Effective
AdSpark Welcomes New CEO Onat Roldan
3 Myths About Programmatic Advertising That You Need To Forget
Social Media Mistakes You Don’t Know You’re Making
How to Use Your Social Media Data to Boost Your Business
Here’s Why Brands are Investing More on Social
Best and Worst Cases of Community Management
Keys to a Successful Ad Campaign
How Award-Winning Brands in the Philippines are Using Social
5 Things You Didn’t Know About PPC
How to Outsmart Facebook’s Algorithm
Paid Advertising: DIY or Hire an Agency?
Why Philippines remains to be Wattpad’s Key Market
Battle of the Ads: Facebook vs Google vs LinkedIn
Organic Content Is Dead. What Do We Do Now?
5 Signs Indicating You Need A Social Media Management Tool
Social Media Management Hacks You Wish You Knew Earlier
How to Protect your Data in a Social-First World
Leverage on Data to Conquer the Digital Battlefield
How Lego Rose Back To Prominence Using Data Analytics
Are you Truly Data-Driven? Think Again.
3 of our Favorite Ideas from AdSummit 2018
Top Data Findings That Philippine Businesses Must Capitalize On in 2018
The Secret of Successful Campaigns
Remarkable Automation Campaigns
What You Should Look For in Marketing Automation Tools
3 Ways Marketing Automation is Transforming 2018
Do You Need Marketing Automation?
5 Key Learnings from the Best Valentine’s Day Campaigns
The One Digital Trend You Should Skip This Year, and What To Do Instead
Unlock Branding Opportunities (Literally!)
2018 Surprising Digital Marketing Trends
Our Most Read Articles of 2017
3 Ways to Make your 2018 Count
Digital Tools We Highly Recommend
THINK CONTEXT! (When Conducting Your Campaigns This 2018)
Top 3 Digital Marketing Predictions in 2018 You Need to Know
How FWD Life Philippines Won Over The Millennial Market: Orange World Mobile App Case Study
Top 5 Mobile Marketing Trends for 2018
Remarkable Mobile Marketing Campaigns in 2017
Anatomy Of An Award-Winning Campaign
5 Mobile Marketing Campaigns You Should Do This Holiday Season
3 Things Marketers Should Do this Christmas Season
WATTPAD: Brand Storytelling Fosters Affinity
Trends and Strategies for Seasonal Marketing in the Philippines
E-Commerce Campaign Practices That Wowed Us
Data: Does Size Matter?
Data-Driven Marketing: The Answer to the C-Suite’s Demands
Product Spotlight: AdWise
Making Your Data Analytics Work for You
Big Data: Where Does It Come From?
Data Privacy in the Philippines and How it Affects your Campaigns
What is Behavioral Email Marketing and Why Should You Do It?
Why E-mail Marketing Remains to be the King of ROI
Getting Email Marketing Right for Your eCommerce Business
Product Spotlight: Ignite
How AI is Changing the Email Marketing Future
5 Tips to Improve Your Email Marketing Plan
Product Spotlight: Tracx (Deep Listening Tool for Smarter Campaigns)
Yes you’re doing social monitoring… But are you really listening?
How Can You Build a Solid Social Media Presence?
Be Crisis-Ready with these 3 Crucial Steps
A Guide to Influencer Marketing
Why You Shouldn’t Take Community Management for Granted
Why Video Is Taking Over 2017
Mid-Roll Video Ads: Advertiser’s Dream and Consumer’s Nightmare
Time To Do Live Video For Your B2C Business
How Can You Make Your Marketing Video Viral?
6 Tips on How SMEs Can Win Big In Video Marketing
Product Spotlight: Wootag (Effective Interactive Video Advertising Tool )
How AI Is Changing The Way We Live
Product Spotlight: NEAR (Location and Audience Intelligence Tool)
Understanding Marketing Automation
What’s Conversational Commerce and Why You Should Do It
4 Ways Email Can Make Your Marketing More Efficient
7 Things You Need To Know Before Developing An App
Product Spotlight: Browsing Behavior SMS
Do You Have Your Own Mobile Loyalty Program?
Virtual Reality In Our Hands
Use GIFS to Enliven Your Campaigns
How Good Cyber Hygiene Can Save You
Data Needs Empathy, Here’s Why
Effective Social Media Marketing for B2B
Maximizing your Content through Lead Magnet
Emerging Digital Event Trends
8 Ways to Adapt your Content for SEO in 2017
Drive Conversion Through Effective Retargeting
RUSH : Powering Businesses Through Custom-Branded Loyalty Apps
The Rise of Social Media ROI
Why Your Brand Should Go for Programmatic Advertising
The Growing Potential of Voice Search
Ad Blocking & What It Means For Digital Marketing
Product Spotlight: Voice Ads
Product Spotlight: GoWifi
5 Times You’ll Need An SMS Platform For Your Campaign
Firm Up Your Content Marketing Plan For The Year
5 Podcasts Marketers Should Be Listening To
Leveraging on Social Media to Manage Customer Relationships
2017 Digital and Mobile Outlook
5 Digital and Mobile Trends to Watch out for 2017
Social Media Predictions for 2017
How to Craft an Effective Brand Story
Product Spotlight: Beacons
The NastyGal Bankruptcy & What We Can Learn From It
Key Takeaways from IMMAP Digicon 2016
How to Keep SMS fresh in a Mobile Nation like the Philippines
Product Spotlight: iVend
Rethinking Interstitial Ads
Time To Get Into Mobile Marketing