It’s finally the BER months! You know how this goes in the Philippines. Whenever you’re at the mall, you hear certain songs that unmistakably feature the warm and inviting voice of Jose Mari Chan. And if you don’t get what the fuss is all about with the meme below, you’re missing out a lot when it comes to marketing during the holidays.
On a more serious note, the holidays present your business with a unique opportunity to drive sales through the roof. And one of the best ways to do marketing during the holidays is through email. It’s cost-effective, scalable, and if done right, can generate conversions and sales. And if Jose Mari Chan’s decade-old songs were able to establish a solid brand specifically for the holidays, your holiday email campaigns can do the same for your business.
But first, you need to learn how to create holiday email campaigns that really hit it off with your customers. Lucky for you, we’ve got some proven ideas to help you out. We’ll focus on the upcoming Christmas season but you can also use these tips with some tweaks for any holiday.
Pre-Holiday Promotional Emails Can Help Boost Sales
Pre-holiday promotional emails are a good starting point for your campaign. These are the emails you send leading up to the holiday. Think of it as building up the momentum to the grand finale.
As the holidays draw nearer, people are often on the hunt to buy gifts for their loved ones. Now, this is an opportunity most marketers make sure to grab. Send your subscribers a pre-holiday promotional email with a limited time offer. This adds value to your subscribers as you help them get the gifts they can give to those that matter in their lives.
The email above from Puma is a great example of a holiday teaser email. Not only did they offer discounts of up to 50% off, they threw in a free overnight shipping for a limited-time offer. This might seem like a small thing, but when your customers are running late in their gift shopping, your pre-holiday promotional email might just save the day and get them to purchase from your business.
Combine a CRM with Predictive Analytics with Email to Personalize Your Holiday Content
You have to make the most out of your social media data to boost your business. Combining a CRM platform with your email automation tool can do wonders for your campaign during the holidays.
Choose a CRM that offers predictive analytics and use this to hyper-target and hyper-personalize your content. Remember that your subscribers are more likely to respond to your holiday email call-to-action if they find value in your emails thus, you need to ensure that your content is personalized for them. One way to do this is to analyze the historical data of your customer’s previous purchases. Now, based on these pieces of data, create a gift guide around the most likely products your customer is going to buy from you. Remember that data-driven marketing can help you get a higher ROI. With a personalized gift guide or suggested products in your email, you get a higher chance of converting your customer because they were already eyeing these products in the first place.
Use Heartwarming Stories to Connect with Your Audience
Email marketing isn’t just for boosting sales. It can also be used to solidify customer loyalty and to increase awareness of your brand. One way to effectively create holiday email content that does the latter is to tug at their heartstrings. For example, if you are running a campaign for Christmas, you can include a short, heartwarming story to connect with your subscribers on a more personal level. Doing this helps your brand become more memorable. Take this Mother’s Day email from THEA, for example:
Now you’re ready to start planning your holiday email campaign. However, if you feel you still need some help with it, go to https://adspark.ph/contact-us/ and leave us a message.
SOURCES:
Leszczynski, M. (2018). Inspiring Holiday Email Campaigns and What Makes Them So Good. Retrieved from
https://blog.getresponse.com/inspiring-holiday-email-campaigns.html
FulcrumTech (October 2017). 8 Ways to Get the Most Out of Your 2017 Holiday Email Campaigns. Retrieved from
https://fulcrumtech.net/resources/holiday-email-campaigns/
FilcrumTech (July 2016). Using Predictive Analytics in Email Marketing. Retrieved from
https://fulcrumtech.net/resources/using-predictive-analytics-in-email-marketing/
George, K. (April 13, 2018). Mother’s Day Email Template Inspirations and Tips to Woo Your Subscribers. Retrieved from
https://emailmonks.com/blog/email-design/enticing-mothers-day-email-inspirations-woo-subscribers/
Neverbounce (n.d.). The Ultimate Holiday Email Marketing Guide Infographic. Retrieved from
https://neverbounce.com/blog/ultimate-holiday-email-marketing-guide-infographic
