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GOOD READS #10: Face value

AdSpark Team - 5 years ago

Artificial intelligence is growing in all directions, but perhaps more quickly in the direction of all things face. Here’s the good, the bad, and the ugly in artificial recognition.



This deepfake of Mark Zuckerberg tests Facebook’s fake video policies


The further artificial intelligence progresses, the larger the grey moral area becomes. Take into consideration the deepfake – AI-enabled videos that can create convincing footage of something that never really happened. Is it art protected by right to free speech? Is it fake news that ought to be silenced? Advertising company Canny took it upon themselves to see how far they can push the envelope.



Snapchat gender swap used to catch cop who was allegedly looking to hook up with underage girl


With the continuous rise of Instagram, many have thought that it would only be a matter of time until its competitor Snapchat becomes passe. But recently, a new “gender swap” filter has revitalized people’s interest in the app, peppering the internet with hypermasculine or hyperfeminine versions of internet users. One crafty netizen, however, used this new viral feature to catch online predators.



Could a computer write a prize-winning ad campaign?


Rapidly accelerating artificial intelligence is taking on more complex tasks and is known to be increasingly productive in the workforce. The good news is, and advertising agencies would be happy to hear, these robots will never outsmart humans in relationship building – more so in crafting creative ideas and imagination. Perhaps this gives light to the question: Should we be shaken by machines taking our jobs?



If Westeros can embrace AI then so should we


Although set in a fictional world, the groundbreaking HBO TV series Game of Thrones bears many similarities to world history as we know it – most notably the 15th century Wars of the Roses. But could the series also be foretelling our future, with its acceptance of artificial intelligence? Read this article to find out, but be warned: spoilers abound.


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AdSpark Team

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