In the growing and ever-evolving world of mobile marketing, SMS ads have remained a staple in every advertiser’s strategy. It allows brands to get their messages delivered to their audiences’ pockets within seconds. Here are five times you can boost your campaign with SMS ads.
1. When You Want to Get More Bang for Your Buck
In this day and age where attention equates to currency, it’s becoming increasingly difficult to attract the eyes of your target audience. Although there is a multitude of marketing media one can use, the scalability of SMS services can be very attractive when thinking of balancing your budget. SMS ads have low set-up and running costs. Campaigns can be launched and implemented for a tiny fraction of spend while allowing you to reach thousands of people. ROI can be easily calculated by paying attention to the data, enabling you to track the effectiveness of your campaign.
2. When You Need To Get Your Message Out There Fast
You can count on SMS marketing if you need to amplify an existing marketing campaign,. Unlike other marketing platforms which takes a sizeable length of time to get your message or information across your prospective customers, bulk SMS is fast and instant in delivery. Planning and deploying a promotion is quick and easy, and requires much less up-front set-up than traditional advertising or other media. It appeals not only to the advertiser but also to the consumer. We all know the speed at which SMS works. SMS is quick to send, quick to read and quick to respond to.
3. When You Want To Reach A Large Number Of People
No matter how good your promotional message is, SMS marketing is still a numbers game. The extent of your database determines the success of your campaigns. You can either organically grow your SMS marketing list or partner with a leading SMS marketing service provider and also get to enjoy intelligent tracking of your messages.
4. When You Want To Drive Your Audience Towards A Website
…or if you want them to do something for you. Whether it is to subscribe to your newsletter, try out a new product, watch a video, or whatever it is, you can include a call-to-action in your message and encourage the user to investigate further. Remember, the best way to leverage mobile marketing is to integrate it across different channels.
5. When You Want To Engage In A Two-Way Conversation
Talking to people on their mobile phone goes beyond just broadcasting content. Mobile messaging is not about fancy animations, expensive designs, and hard-sell promotions. Sometimes, you can be straightforward and try to actually talk to your audience. With SMS marketing, you’ll have to work with a 160-character limit. Its simplicity allows your recipient to easily respond to your message without the fuss.
We can help you get your message to the right audience. If you haven’t started looking for ways to add SMS ads to your marketing mix or don’t know where to start, now is the time. Talk to us, email newsletter@adspark.ph to know more.
Sources:
5 Text Message Marketing Benefits You Must Know Before Getting Started. (2016, September 21). Retrieved from http://www.glumobilemedia.co/single-post/2016/09/2…
6 Benefits of SMS Marketing (2014, February 17). Retrieved from http://www.smartinsights.com/mobile-marketing/sms-…
Nuckles, B. (2014, January 2). 5 Reasons to Try Text Message Marketing for Your Small Business. Retrived from http://www.businessnewsdaily.com/5705-text-message…
Hickman, G. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Retrieved from http://www.convinceandconvert.com/mobile/10-keys-t…
Lemzy, A. (2016, August 12). How To Run An Effective SMS Marketing Campaign. Retrieved from https://blogs.oracle.com/marketingcloud/how-to-run…
Vanstrom, K. (2016, September 8). Here’s Why SMS Marketing Is Literally the Best Idea Ever. Retrieved from https://www.entrepreneur.com/article/280861
