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GOOD READS #3: Bringing the traditional to digital

AdSpark Team - 5 years ago

With the mass migration to digital showing no signs of stopping, it’s no wonder various industries are jumping in on the bandwagon. From fundraising to dating, here’s how brands kept up with the Joneses.



The Tinder algorithm, explained


At face value, Tinder seems very simple: swipe left on people you don’t like, swipe right on people you like, and swipe up on people you really like, until you eventually get matched with someone who also swiped right (or up!) on your photos. But, as with many things, the truth is far more complicated than a basic hot-or-not UI.



What are your chances of successfully raising money on Kickstarter?


Crowdfunding platforms like Kickstarter have made products that would have never seen the light of day a reality. If you were to launch a crowdfunding campaign for your new business venture, what are your odds to secure that funding? Based on past data, you’ve got a 37% shot at making it. Are you willing to bet on those odds?



Understanding the journey of the connected moviegoer


Although Netflix has revolutionized the film industry, moviegoers still prefer to watch in theaters for the full-blown experience. Regardless, the shift towards online platforms changed the way viewers discover movies and created options for how and when they want to see it. So how do you effectively stay connected with these moviegoers?



To save the sound of a Stradivarius, a whole city must keep quiet


From streaming platforms (like Spotify and Apple Music) to the actual instruments, music has largely gone digital — for better or for worse. For fans of famed luthier Antonio Stradivari, that’s a good thing, as the centuries-old instruments can finally be immortalized as their physical forms continue to deteriorate.


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AdSpark Team

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