Studies have shown, time and again, that retaining customers is way cheaper than acquiring new ones. Some marketers may find running one too many campaigns (for both recruitment and retention) overwhelming and even draining. This may be the reason why we often lose touch with our current customer base and ultimately lose them along the way.
Our customer database is actually a treasure trove ready for mining given the right channels and timing. Oftentimes, all it takes to keep in touch is a simple SMS or email. What more if we can send a personalized greeting on their birthday or a even special promo. But what if you can segment your database according to product preferences, whether they like to receive SMS or email (or both), send targeted surveys, and even automate sendouts? Imagine what you can do, the many ways you can engage your customer database, be it internal or external. Well, imagine no more, Ignite might just be the platform you’re waiting for. Read on!
