For better or worse, the internet has leveled the playing field for everyone. Now, anyone can hire any celebrity to film a birthday greeting for a loved one, and brands can make sarcastic snipes at their detractors. Here are a few articles on how the digital democracy is changing the world.
Consumers have access to a lot more options than ever before due to ecommerce. More options means more difficulty choosing the right product. Consumers typically lean on user reviews to help decide on the best product for them, but can these reviews really be trusted?
In the past, video was near-exclusive to television sets and silver screens, and even when the internet came about, the spread of video was still limited. Enter: YouTube. Its creation coincided with many other happy coincidences that sparked the online video boom. Years later, the platform continues to change the face of video streaming.
In 2008, the world experienced what many consider “the most serious financial crisis since the Great Depression.” Since then, the banking & finance industry has been struggling to regain the confidence of increasingly wary and increasingly savvy consumers. Their strategy? Handing over the wheel — or the phone — to their customers.
Out: overly-curated, artificial-looking Instagram feeds. In: real people living real lives and making silly mistakes like posting the same photo twice. At a time when personality is more important than squeaky-clean aesthetics, brands and influencers are now making the mass migration towards authenticity.