Internship – Advertising and Marketing

Job Overview

Responsible for supporting the business needs of Marketing, Creatives, Media Operations, Innovations, and Client Servicing Departments. The intern will be exposed to all aspects of campaigns including business development, sales pitches, brainstorms, campaign kick-offs and wrap-ups, reporting, and more. This internship position is a great way to get hands on experience doing dynamic, innovative digital marketing, strategizing on integrated media campaigns with our digital advertising team.

Duties and Responsibilities

The Advertising and Marketing Intern’s primary duties include but are not limited to: 

• Assist in producing creative content for social media postings
• Assist with translating case studies and reflecting them on website
• Coordinate and order materials necessary for marketing projects
• Help carry-out plans for culture building
• Collaborate and participate in brainstorming sessions to create innovative ideas for campaigns
• Conduct competitive analysis
• Assist in designing, developing, and producing advertisement materials
• Graphic designs, layout, illustration, photo editing and contribute in planning editorial calendar 
• Possible event coverages
• Assist in strategising on media plans, constructing keyword architecture, and social listening
• Research on industry scoping and trend cycles
• Join and document discussions in internal meetings for pitches 
• Assist in creating end of campaign reports 
• Other projects as assigned

Qualifications

• Undergraduate students majoring in Marketing, Advertising, Communication Arts  
• Ability to effectively communicate information and ideas; excellent verbal and written communication skills
• Extensive knowledge of Web and high level understanding of social media platforms and and how they can be engaged in various scenarios
• Familiar with digital advertising and mobile marketing 
• Proficient in Microsoft Office (PowerPoint, Word, Excel) 
• Works well in a team environment
• Excellent work ethic, flexible, motivated, organized, able to multitask
• Passionate about brands, marketing, people, technology, and social media
• Creative and Innovative

Business Group Director – Globe AOR

Job overview

Responsible for overseeing the Globe account; its strategy, day to day operations, client relations, revenue, and growth.

Duties and Responsibilities

Organization

• Develop and implement the unit’s strategy and ensure its implementation;
• Strategically lead, manage, and mentor the Globe Account Management Team;
• Operate and maintain a profitable business, ensure positive P&L;
• Grow and expand the business;
• Manage and maintain key client relationships;
• Provide proper training and guidance to the Globe Account Team, to ensure skill and knowledge is above what is expected by the client;
• Ensure that the organization is operationally equipped to handle all the current and future requirements of the account.

Client

• Oversee and manage the clients’ overall digital media, strategy, budget, and performance;
• Align digital media strategy to clients’ business goals;
• Provide thought leadership and innovation;
• Lead and provide client/s with timely, informative, and actionable insights and recommendations during day-to-day interactions, QBRs, and yearly reviews;
• Negotiate for the best media / tech fees and values for the client;
• Ensure that AdSpark is operationally sound and able to expertly handle Globe’s requirements.

Minimum Qualifications:

• Undergraduate degree
• Has 10 years of relevant experience
• Advanced knowledge and experience in digital advertising

Business Group Director – Agency

Job overview

The Business Group Director is responsible for the revenue (P&L) and business growth of the unit.

Duties and Responsibilities

Organization

• Develop and implement the units strategy and ensure its implementation;
• Strategically lead, manage, and mentor the unit;
• Operate and maintain a profitable business, ensure positive P&L;
• Grow and expand the business through both acquisition and retention;
• Manage and maintain key client relationships;
• Provide proper training and guidance to the Agency Team, to ensure skill and knowledge is above what is expected by the client;
• Ensure that the organization is operationally equipped to handle all the current and future requirements of the account.

Client

• Oversee and manage the clients’ overall digital strategy, campaigns, budget, and performance;
• Align digital media strategy to clients’ business goals;
• Provide thought leadership and innovation;
• Lead and provide client/s with timely, informative, and actionable insights and recommendations during day-to-day interactions, QBRs, and yearly reviews;
• Negotiate for the best media / tech fees and values for the client;
• Ensure that AdSpark is operationally sound and able to expertly handle the clients’ requirements.

Minimum Qualifications:

• Undergraduate degree
• Has 10 years of relevant experience
• Advanced knowledge and experience in digital advertising

Media Strategist

The Media Strategist’s primary focus is strategic planning and insighting for the client campaigns of AdSpark. They, alongside other relevant stakeholders, will spearhead the strategic direction of campaign briefs in terms of strategic approach, channel usage, media usage, and data storytelling as aligned with creative direction.

The Media Strategist ensures global and regional benchmarks are being applied on digital and mobile marketing best practices; and that proposed strategic plans maximizes client budgets according to their objectives, while ensuring internal revenue commitments based on AdSpark’s targets.

Job Responsibilities:

• Effectively digest briefs from a paid media perspective, and correctly identify points of integration with either Creatives and / or Community Management.
• Create strategic proposals as aligned with clients’ briefs and objectives and correctly propose the best possible solutions.
• Ensure the proper valuation solutions as coordinated with either Products & Partnerships or Media Operations and integrate the possible KPIs in strategic proposals. .
• Lead behavioral and media data insighting from a paid media perspective across various digital channels, platforms, and other possible sources of data to support strategies as well as other pertinent strategic planning requirements.
• Stay abreast of the latest innovations in digital and mobile as channels for advertising and apply best campaign executions to clients’ strategies.

Qualifications:

• Candidate must possess at least a Bachelors’ Degree, preferably in Advertising, Communications, Economics, or Business Administration related undergraduate course. Masteral degree is a definite plus.
• With 3 – 5 years of relevant experience.
• Must have a strong digital background.
• Must be very familiar with multiple digital channels and has intermediate understanding of most known channels.

Sr. Digital Account Manager – Globe AOR

The Sr. Digital Account Manager for Globe AOR will in charge of account management, campaign and
annual planning, campaign execution, optimization and reporting, people management, finance and
admin.

Job Responsibilities:

• Create and enforce new account management processes to exhibit best-in-class (BIC) servicing
• Identify and drive opportunities for growth through initiatives for brands and campaigns handled
• Effectively drive client retention, renewals, upsells and client satisfaction in order to grow gross revenue and profit
• Work through the campaign lifecycle process from briefing to planning; Plan the digital strategy for key core and cornerstone campaigns for the full FY
• Recommend tactic / vendors to achieve goal KPIs and objectives
• Present, defend or justify, alongside colleagues, the output of the Agency
• Ensure campaign launches on time, on spec and finishes according to the set budget and KPIs are achieved or surpassed
• Identify where performance of live campaigns can be improved
• Analyze metrics to see what improved or is not improving
• Provide actionable insights to the clients
• Check all spends – actualized vs planned – and declare savings for budget transfer to new or other campaigns
• Organize and handle administrative requirements for the assigned business – CEs, invoices, revenue tracking, contracts, meeting schedules, etc.
• Supervise and support account manager/s to ensure projects are properly managed and clients are satisfied
• Answer emails, calls, and requests from client

Qualifications:

• Must have strong Digital Marketing and media background
• Strong account management skills and people management
• Minimum of 3 years relevant work experience

Social Media Analyst

The Social Media Analyst will perform Social Media Listening for Owned and Earned Media.

Job Responsibilities:

• Cross functional role for overseeing and analyzing data and recommending optimization tactics for Paid, Owned, and Earned media pillars.
• Craft reports incorporating information (pertinent graphs and charts), insights, and recommendations for digestible consumption to campaign stakeholders (clients or internal members)
• Platform support and implementation for tools used in creating reports for Paid, Owned, and Earned.
• Provide support to internal members on technical requirements including tag management and implementation. This involves driving the digital analytic tag development process, supporting a tag management process, and expanding the tagging structure to provide accurate reporting.
• Work with campaign management and account management teams: To ensure that all tagging specs/code are properly implemented, any new technologies being deployed are understood to ensure the integrity of the tag data being collected, campaign objectives, KPIs and reporting requirements are clearly aligned

Qualifications:

• At least 1 year working experience on Social Media Listening for Owned and Earned Media
• Working knowledge of listening tools such as Radian 6 and Tracx
• Working knowledge of Microsoft Office especially PowerPoint and Excel
• Familiarity with relevant Key Performance Indicators for Paid Media
• Experience in digital performance reporting to various stakeholders
• Experience in solving large and nuanced data challenges
• Experience in web analytics solutions (e.g., Google Analytics and Adobe Analytics)
• Strong Analytical skills
• Outstanding written and verbal communication skills
• Understand and enjoy numbers and data
• Ability to establish and meet deadlines, change directions when necessary, and multitasking
• Self-motivated with the ability to work independently and within a team
• Accustomed to working in a fast-paced creative environment

Account Manager

Job Overview​

The Account Manager will establish and develop collaborative relationships with Globe contacts within each business unit. Attend client meetings – status, strategy, briefing, alignments, etc. Answer emails, calls, and requests from the client.

Duties and Responsibilities

Annual Planning

• Work through the campaign lifecycle process from briefing to planning
• Support media strategy development and research
• Recommend tactic/vendors to achieve goal KPIs and objectives

Campaign Planning

• Plan the digital strategy for campaigns for the budget (more short-term/immediate)
• Present, defend or justify, alongside colleagues, the output of the Agency
• Recommend tactic/vendors to achieve goal KPIs and objectives
• Receive client confirmation to run the campaign

Campaign Execution

• Receive creative assets from clients to run and ensure everything is up to spec
• Ensure campaign launches on time, on spec and finishes according to the set budget and KPIs

Campaign Optimization

• Identify where the performance of live campaigns can be improved
• Liaise with AdOps campaign manager on performance improvement
• Relay optimizations to the client
• Receive client approval to move forward with optimization (budget shifts, pausing activity, etc.)

Campaign Reporting

• Maintain performance tracker for clients for topline results
• Report the performance of each campaign
• Analyze metrics to see what improved or is not improving
• Provide actionable insights to the clients

Others

• Finance Check all spends – actualized vs planned – and declare savings for budget transfer to new or other campaigns
• Organize and handle administrative requirements for the assigned business – CEs, invoices, revenue tracking, contracts, meeting schedules, etc.

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Minimum Qualifications

• Bachelor’s or Master’s Degree required.
• Minimum of 2 years experience in Account Management in Media industry.
• Excellent English communication skills, spoken and written.
• Thrives in high paced, fast moving environments and is able to make quick, assertive decisions.
• Outstanding attention to detail, strong organizational skills, and solution oriented.
• Highly proficient in MS Office.

Campaign Manager

Duties and Responsibilities

Minimum Qualifications

Digital Sales Manager