Account Director

Job Overview

Responsible for overseeing a team in the Globe Account Management Team;  it’s strategy, day to day operations, client relations, revenue and growth. 

Duties and Responsibilities

• Develop and implement the units strategy and ensure its implementation;
• Strategically lead, manage and mentor the team;
• Operate and maintain a profitable business, ensure positive P&L;
• Grow and expand the business; 
• Manage and maintain key client relationships;
• Provide proper training and guidance to the Globe Account Team, to ensure skill and knowledge is above what is expected by the client;
• Ensure that the organization is operationally equipped to handle all the current and future requirements of the account;

Client

• Oversee and manage the clients overall digital media, strategy, budget  and performance;
• Align digital media strategy to clients business goals;
• Provide thought leadership and innovation; 
• Lead and provide client/s with timely, informative and actionable insights and recommendations during day-to-day interactions, QBR’s and yearly reviews. 
• Negotiate for the best media/tech fees and values for the client;
• Ensure that AdSpark is operationally sound and able to expertly handle Globe’s requirements. 

Sr. Digital Account Manager – Globe AOR

Job Overview

The Sr. Digital Account Manager for Globe AOR will in charge of account management, campaign and annual planning, Campaign execution, optimization and reporting, people management, finance, and admin.

Duties and Responsibilities

Create and enforce new account management processes to exhibit best-in-class (BIC) servicing

• Identify and drive opportunities for growth through initiatives for brands and campaigns handled; Effectively drive client retention, renewals, upsells and client satisfaction in order to grow gross revenue and profit
• Work through the campaign lifecycle process from briefing to planning; Plan the digital strategy for key core and cornerstone campaigns for the full FY
• Recommend tactic/vendors to achieve goal KPIs and objectives
• Present, defend or justify, alongside colleagues, the output of the Agency
• Ensure campaign launches on time, on spec and finishes according to the set budget and KPIs are achieved or surpassed
• Identifying where performance of live campaigns can be improved
• Analyze metrics to see what improved or is not improving; Provide actionable insights to the clients
• Check all spends – actualized vs planned – and declare savings for budget transfer to new or other campaigns 
• Organize and handle administrative requirements for the assigned business – CEs, invoices, revenue tracking, contracts, meeting schedules, etc.
• Supervise and support account manager/s to ensure projects are properly managed and clients are satisfied
• Answer emails, calls, and requests from client

Qualifications

• Must have strong Digital Marketing  and media background
• Strong account management skills and people management

Minimum of 3 years relevant work experience 

Campaign Manager

Job Overview

The Campaign Manager will plan, execute and measure compelling digital campaigns that address the needs of our multi-channel client base. Also responsible for the negotiation and placement of all media for existing clients and new business. Will be involved in media research and strategy alignment for the overall media plan. Digital media campaigns range from search, display, social media, mobile and web development executions.

Duties and Responsibilities

• Manages digital campaigns ensuring that they meet Client objectives and excellent results.
• Provides strategic guidance to the Sales team on product usage, campaign setup, and performance expectations.
• Works with the Sales team in developing integrated marketing solutions that directly address the clients’ needs/wants.
• Liaises with the client on all aspects of their campaign to advise on and ensure successful delivery of all contractual components.
• Updates and monitors financial and billing details related to the campaign.Meets with media representatives and analyzes proposals and packages.
• Acts as liaison between media vendors and the agency.Determines the best use of multi-platform media mix including traditional, digital, and social media outlets to best meet clients’ goals and objectives.
• Knows and stays up-to-date on all available market and consumer information necessary for the preparation of the most effective and efficient media planning.
• Negotiates best rates, special time parameters, value-added sponsorships, and promotions.
• Understands rating estimates as well as digital performance metrics such as CTR and conversion rates.
• Ensures flawless campaign execution and effectiveness by setting up key indicators to measure success.
• Monitors campaign performance and provides sales and clients with upselling and optimization recommendations.
• Produces campaign analytics reports including case studies to demonstrate effectiveness and share learnings.
• Keeps up to date with practices and standards in the digital marketing industry.

Internship – Advertising and Marketing

Job Overview

Responsible for supporting the business needs of Marketing, Creatives, Media Operations, Innovations, and Client Servicing Departments. The intern will be exposed to all aspects of campaigns including business development, sales pitches, brainstorms, campaign kick-offs and wrap-ups, reporting, and more. This internship position is a great way to get hands on experience doing dynamic, innovative digital marketing, strategizing on integrated media campaigns with our digital advertising team.

Duties and Responsibilities

The Advertising and Marketing Intern’s primary duties include but are not limited to: 

• Assist in producing creative content for social media postings
• Assist with translating case studies and reflecting them on website
• Coordinate and order materials necessary for marketing projects
• Help carry-out plans for culture building
• Collaborate and participate in brainstorming sessions to create innovative ideas for campaigns
• Conduct competitive analysis
• Assist in designing, developing, and producing advertisement materials
• Graphic designs, layout, illustration, photo editing and contribute in planning editorial calendar 
• Possible event coverages
• Assist in strategising on media plans, constructing keyword architecture, and social listening
• Research on industry scoping and trend cycles
• Join and document discussions in internal meetings for pitches 
• Assist in creating end of campaign reports 
• Other projects as assigned

Qualifications

• Undergraduate students majoring in Marketing, Advertising, Communication Arts  
• Ability to effectively communicate information and ideas; excellent verbal and written communication skills
• Extensive knowledge of Web and high level understanding of social media platforms and and how they can be engaged in various scenarios
• Familiar with digital advertising and mobile marketing 
• Proficient in Microsoft Office (PowerPoint, Word, Excel) 
• Works well in a team environment
• Excellent work ethic, flexible, motivated, organized, able to multitask
• Passionate about brands, marketing, people, technology, and social media
• Creative and Innovative

Media Strategist

Job Overview

The Media Strategist’s primary focus is strategic planning and insighting for the client campaigns of AdSpark. He/she, alongside other relevant stakeholders, will spearhead the strategic direction of campaign briefs in terms of strategic approach, channel usage, media usage, and data storytelling as aligned with creative direction.

The Media Strategist ensures global and regional benchmarks are being applied to digital and mobile marketing best practices; and that proposed strategic plans maximizes client budgets according to their objectives, while ensuring internal revenue commitments based on AdSpark’s targets.

Duties and Responsibilities

• Effectively digest briefs from a paid media perspective, and correctly identify points of integration with either Creatives and/or Community Management.
• Create strategic proposals as aligned with clients’ briefs and objectives and correctly propose the best possible solutions.
• Ensure the proper valuation solutions as coordinated with either Products & Partnerships or Media Operations and integrate the possible KPIs into strategic proposals.
• Lead behavioral and media data insighting from a paid media perspective across various digital channels, platforms, and other possible sources of data to support strategies as well as other pertinent strategic planning requirements.
• Stay abreast of the latest innovations in digital and mobile as channels for advertising.

Account Executive

Duties and Responsibilities

• Daily, you’ll be involved in handling digital marketing campaigns and solutions for a range of clients, communicating with clients, briefing project teams and monitoring account deliverables to further grow the accounts and our business.
• Point person in setting meetings, creating status reports, and finance monitoring for owned brands.
• Understand clients’ business and marketing challenges to create marketing plans, scope campaigns, manage initiatives and upsell other AdSpark services.
• Write briefs, lead kick-off/download meetings for the project team, and work proactively with clients on feedback/approvals.
• Manage clients to meet critical deadlines (directly or when appropriate through other Client and Agency leaders).

Knowledge, Skills, and Abilities

• Understanding of the digital landscape
• Experience in project management
• Superb communication skills
• Ability to effectively communicate with stakeholders through email, written reports, presentations, etc.

Requirements

• Fresh Graduate
• Exposure on Digital and/or Advertising is a plus
• Demonstrate familiarity with marketing concepts and terms and be able to communicate them clearly both in writing and orally.
• Must possess strong interpersonal skills; be able to work independently, multi-task, and meet deadlines with a confident, positive attitude.
• Able to manage a project done during college stay.
• Proficient in MS Office applications including Word, Excel, and PowerPoint.

Account Manager

We are looking for someone with great organizational skills, has a passion for winning, and is client-centric. Ideally having a background in working with an ad agency, you are familiar with account management processes as well as working with internal teams.

Duties and Responsibilities

• Daily, you’ll be involved in handling digital marketing campaigns and solutions for a range of clients, communicating with clients, briefing project teams and monitoring account deliverables to further grow the accounts and our business.
• Lead in setting meetings, creating status reports, finance monitoring for owned brands.
• Understand clients’ business and marketing challenges to create marketing plans, scope campaigns, manage initiatives and upsell other AdSpark services.
• Manage client feedback and input, challenging their thinking and helping them in learning more about digital, and clearly communicating objectives and challenges so the agency can develop solutions to solve those challenges.
• Have input on strategic decks, calendars, proposals, media plans, and presentations based on understanding of client business and issues.
• Write briefs, lead kick-off/download meetings for the project team, and work proactively with clients on feedback/approvals.
• Manage clients to meet critical deadlines (directly or when appropriate through other Client and Agency leaders).
• Manage account-level finance, billing forecasts, invoice requests, status reports and document decisions between the agency and our clients.
• Able to train and manage a direct report
• Collect constant feedback from clients on the performance of campaigns and marketing activities.

Knowledge, Skills, and Abilities

• Understanding of the digital landscape
• Experience in managing accounts and projects
• Superb communication skills
• Ability to effectively communicate with stakeholders through email, written reports, presentations, etc

Requirements

• 2+ years of experience as an account manager role in a digital company.
• Creative, media and digital agency experience is a plus.
• Experience working within Corporate Brand guidelines
• Possesses a deep passion and understanding of digital media, traditional media and brand marketing
• Experience working with clients to develop and negotiate project scopes and budgets
• Demonstrate familiarity with marketing concepts and terms and be able to communicate them clearly both in writing and orally.
• Must possess strong interpersonal skills; be able to work independently, multi-task, and meet deadlines with a confident, positive attitude.
• Thorough understanding of emotionally driven creative concepts
• Proven ability to establish a direction and vision which mobilizes the creative team to meet clearly defined goals
• Proficient in MS Office applications including Word, Excel, and PowerPoint.
• Experience using Project Management Software (Jira)