Today’s customers are very different from the ones more than a decade ago. They are used to having information at their fingertips.
As such, they expect your business to be able to digitally interact with them as often and as fast as they want. More importantly, customers today expect your business to respond to them on the same medium they reached out to you. For the love of God, don’t tell your customers to email you if they sent an inquiry on your Facebook page. That’s a sure way to antagonize them.
This is why social media management can make or break your business.
No need to fret though. You can have world-class social media management for your business even with a limited marketing budget with these social media management hacks:
1. Personalize your customer engagement
You can earn your customers’ loyalty if you can make them feel special. For this reason, your marketing plan needs to incorporate hyper-personalization. Customizing your marketing content according to your customer’s preference can vastly help improve customer engagement.
This might seem like a daunting task for newbies in social media marketing but trust us when we tell you that you don’t have to break the bank to accomplish this.
One tool that you can use is HootSuite. It has a free tier that is perfect for social media management newbies. It supports cross-platform social media management including Facebook, Twitter, Instagram, and Linkedin.
You can also use Tracx if you want a more powerful social media management tool. You can tailor your real-time responses to customer inquiries and also personalize the content delivered to reach new audiences and acquire new customers with rich social media insights you can get from Tracx.
Hyper-personalization also helps your business to avoid sending unrelated content to your target audience. Customers view unrelated content as annoying, spammy, and it offers an overall bad customer experience, which are three of the highest causes of customers to unfollow brands.
2. Keep track of social media mentions
One unhappy customer can tell 10 of her friends, which can create a snowball effect of negative social media mentions. Your business needs to keep track of social media mentions to effectively address customer concerns.
Obviously, this involves a large volume of data that you will have to sift through. Using social media listening tools can greatly help you efficiently analyze social media mentions and respond accordingly.
Social media listening can empower your business to turn an unhappy customer into a satisfied one and promote brand loyalty.
3. Utilize social media reports to boost engagement
Numbers don’t lie, especially when it comes to social media marketing. Your business has to make sure it is hitting the right spots. This can help you maximize your return on investment.
Analyzing your social media reports can help you pinpoint which among your social posts have very high engagement. You should only invest in promoting high engagement social posts. Read more about the differences among owned, earned, and paid social media to maximize your social media marketing budget.
4. Scale your social media marketing efforts through automation and effective collaboration
As your business grows, so does your customer base. With it comes the need to scale your social media marketing efforts.
Your business is bound to lose valuable opportunities to connect with new customers and engage existing ones if your business works in silos.
Each department in your business must effectively collaborate and be able to automate mundane tasks that can help scale your marketing efforts. This is even more important if you have a market presence across multiple territories.
Belron, the world’s largest dedicated vehicle glass repair and replacement company, is a prime example of effective cross-territory collaboration using social media management. Their marketing strategy, which included implementing social media management, yielded 15X higher organic reach and engagement.
Read more about Belron’s successful social media management strategy here.
Your business must take advantage of social media management in order to drive up customer engagement, reach new customers, promote effective collaboration in your business, and to maximize the return on investment in your social media marketing efforts.
The social media management hacks we’ve shared with you here are going to work wonders for your business. Do not hesitate to use them and see for yourself how effective these hacks are.