Running an ad campaign is usually expensive. However, it can also be cost-effective if you know what you are doing.
We know it can be very difficult to make an ad campaign become successful. This is why we are sharing with you the keys to making successful ad campaigns.
Great Artwork Can Make a Big Difference
The old adage goes, “A picture is worth a thousand words.” Ad campaigns with quality artwork elicits positive responses from customers.
Take this Scrabble ad for example:
Its playful insinuation that “goldfish” is bigger than “shark” is catchy. The artwork also literally shows that the goldfish is bigger than the shark. Combining this witty reference to the game’s bigger points for the word “goldfish” than “shark” via its great artwork makes their ad more memorable and worth sharing.
A good revenue to marketing cost ratio is 5:1. It means that for every $1 you spend for your ad campaign it must bring in $5 in sales. Investing in quality artwork can help you achieve this ratio.
Your target audience is more likely to click on and share your content if it has great artwork. Hence, investing in producing quality artwork can improve your marketing return on investment as you get more clicks and engagement for your campaign.
Institute an Advocacy-Based Call to Action
A great story makes an ad become more memorable. However, without a strong call to action, it fails to maximize its impact.
Check out this advocacy-based ad from Proctor & Gamble.
Ariel Matic‘s “Dads #ShareTheLoad” campaign highlighted the social idea of gender equality through its premium detergent brand. Its ad was viewed more than 50 million times in just 50 days. According to media intelligence service firm WARC’s press release, “Ariel Matic generated a 42% increase in unaided brand awareness, $12.3 million in earned media coverage, and conversations on social media and sales growth in excess of previous campaigns.”
Consumers are more likely to be more engaged in social media when they see ads they can resonate with. The power of engagement helped Ariel Matic bring its brand to the collective consciousness of its target market: moms, dads, daughters, and sons.
Build Up the Brand, Not the Product
Another great example of a great strategy to make a successful ad campaign is to focus on the brand rather than the product.
Take a look at how the “Ode to the Little Things” ad from WordPress connected with its target audience.
The focal point of the ad was for WordPress to build a personal connection with its target audience. The ad did not highlight any features of WordPress. Instead, it featured a collection of people –plumbers, canine sweater stitchers, leaf blowers, local delis, lawyers– representing small businesses who make a big difference in our everyday life. WordPress pays tribute to these small businesses and its ad makes the audience feel a connection to the brand.
There are a plethora of things that you can do to help you come up with a successful campaign. However, you might not know which strategy is most effective for your chosen advertising platform and target audience. This is why it is highly recommended to seek help from experts who can guide you in crafting and executing your advertising strategy.