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SMS vs. Mobile Marketing: What’s the Difference?

AdSpark Team - 6 years ago

The rise of technology these days makes it easier for many people to reach out to one another – no matter where they live and no matter what time of the day. One way that they can communicate is through Short Message Service (SMS) or more popularly known as text messaging – and they can use this through their marketing efforts as well.


However, SMS marketing has been around for a long time now that most marketers think it is already obsolete. But do you know that it can hold its own against other mobile marketing tools such as apps and social media? Do you know when to use one as compared to the other?


Here are some things that you should know.


SMS Marketing


SMS Message or text messaging is direct and immediate and lets your clients and customers know your concerns. These can also build database where you can use short codes. You can have your clients or customers add short codes or keywords to print advertising boards, collaterals and advertisements, as well as in social media. This only means that your customer gets familiar with a particular brand and so, he more likely gets to respond and interact.



Text messaging can also integrate and support other channels and allows you to know more about your clients. Through surveys sent via text messaging, you can get to know more about your clients. A study shows that at least 31% of your customers can respond to an SMS shortly after receiving the message – which means that you can actually have great results within a short period of time.


You can also track, improve and monitor data. SMS can offer so much for you such as tracing the ROI, monitoring delivery rates and identifying customers who are engaged via SMS. Not only can brands improve ROI but they can also save money and identify those who respond to their texts – immediately and instantly.



Best of all, text messaging is personal and intimate and allows you to engage your customers. Since text messaging is just short and crisp and that your phone is with you all the time, customer engagement increases – unlike in some other means such as emails or social media. You can actually use texting for expected sales-related offerings such as discounts, promotions and vouchers.


Mobile Marketing


Mobile marketing makes the use of mobile device platforms such as tablets and smartphones and other gadgets such as smartwatches. This type of marketing is well-rounded such that it gives you a different format for your ads.


There are several ways that you can use mobile marketing in your brand. One is through video ads where you can reach your target market without having to interfere or insinuate your ideas. Another is through mobile applications such as Facebook or Viber which assimilates your ads into a social media platform through sponsored posts.



Mobile games can also boost your brand through pop-up or ads. Another example of mobile marketing is through location-based marketing where you can send your ads through your clients or customers that are nearest you. When your clients search through Google, chances are they can find ads that have extensions which direct them to the location of your company.


One of the keys to using mobile marketing is to maximize your ads message, design and format. Of course, you need to know your audience – gamers can best see your ads through pop-up rather than sponsored posts.


In conclusion, SMS marketing can help you interact in a personal and more intimate way with your clients while mobile marketing allows you to have a better interaction with your client. Either way, these marketing gurus can help you boost your ad in whatever way possible.







Business.com Editorial Staff. (2017, December 15). SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them. Retrieved from
Mikes, Brian. (2018, March 12). 10 Amazing Benefits of SMS Marketing. Retrieved from
Woltz, Lacey. (2018, May 30). 5 Advantages of Using Text Message Marketing. Retrieved from
AdSpark Team

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