Big companies in the Philippines, as well as small and medium enterprises, are investing more in social media marketing for obvious reasons: The country once again is number 1 in terms of social media usage. Meeting your customers wherever they are is essential for marketing success. Spending is necessary for people to see your posts, as organic reach has declined for popular platforms like Facebook.
Here are the top reasons why you should invest more on social media marketing:
1. Social Media Marketing is Relatively Cheaper than TV or Print Ads
Running an ad campaign on TV and print not only costs more, but it is also more of a shotgun approach in getting your message across to your target audience, who might prefer personalized content. It is advisable to combine above-the-line (ATL) marketing with social media marketing should you wish to still run an ad campaign on TV and print.
Social media marketing offers your business a more controlled environment to run your campaign with through-the-line (TTL) marketing. Depending on your budget, you can zero in on a particular demographic or you can also launch a full-fledged campaign targeting a broader spectrum of the market.
Engagement is also a prime factor why brands are heavily investing on social media marketing. With a well-run campaign, brand awareness can be increased without additional cost through engagement from customers. Each like, share, retweet, or comment can be an extended runway to promote your brand without spending another dime.
2. Social Media Influencers Can Easily Sell Your Products with One Post
Pairing your brand with the right social media influencer can help you sell your products like hot cakes.
Social media influencers typically have a loyal base of followers whom you can immediately tap if you partner with them. Their followers are typically very active and will comment on and share their posts. This creates a ready market for you to conquer with your influencer marketing campaign.
3. Easier Implementation of Calls to Action through Social Media Marketing
The beauty of social media marketing is that it easily allows you to raise awareness for your brand or to effectively have your target audience to respond to your call to action. Using the right data in your campaign can help you come up with a call to action that increases customer engagement.
For example, you might want to do a press release of your brand in support of a particular initiative or social cause. Your team can use data science to identify which demographics of your customer base have a strong sense of empathy to the same cause. This will help you personalize your content and have a higher chance of converting passive customers into acting on your CTA.
4. Video Marketing on Social Media Generates Higher Engagement
There’s more good news since video marketing offers higher engagement to your ad campaign. Of course, it goes without saying that the quality of videos you post is a big factor to the engagement you will get in return.
There is no reason for you not to jump into social media marketing especially in today’s digital age. You need to meet your customers wherever they are, and right now, they are on social media.
This can be challenging for you if you don’t know how the various algorithms of platforms like Facebook or Instagram determine the reach for your campaign, but once you get the hang of it, your business can have a better brand positioning on social media and can get your ROI faster.