Social media management is crucial if you want your business to succeed. More so if your primary target market is online consumers.
Here are the top 5 signs that indicate you need a great social media management tool:
1. You Fail To Track Key Performance Indicators
Here is a typical scenario: You are pumping in thousands of pesos in promoting your business and increasing your online presence. You start off perhaps by paying for Facebook boosts or paying for Google AdWords. You then let the ball roll and take its natural course. At the end of the day, you get an underwhelming result than what you hoped for.
If this scenario is familiar to you, it maybe because you are not tracking your key performance indicators or KPIs.
Establishing and tracking the right set of KPIs and making adjustments accordingly are more important than the budget that you have in determining if you will be able to effectively manage your social media presence.
When it comes to KPIs, data is king. One tool you can use is Tracx. It helps you gather a variety of important data sets and correlate these to your KPIs in order to further improve your social media marketing efforts.
2. You Have More Than One Social Media Page
Today, your business needs to be omnipresent in the digital world. That means establishing your presence on major social media platforms like Facebook, Instagram, LinkedIn, and Twitter.
With this comes a lot of mundane tasks. You need to create and curate relevant content to keep your followers engaged. You need to monitor key statistics to ensure you are pushing the right content to your target market. And more importantly, you need to be able to properly manage your social media accounts. All of these can take your time.
You need to use social media management tools to automate these mundane tasks. With the right tool, you can schedule posts, see what resonates with your target audience, and effectively engage your followers.
3. You Have No Idea What Your ROI Is
At some point, you’ll need to invest more as you strive to promote your business across various social media channels. If you do so without a clear understanding of what levers to pull in order to maximize your return on investment, you are going to be in big trouble.
Nothing makes things worse than adopting a shotgun approach to social media management. You need to be clear on the parameters on which you will assess if you were able to maximize your social media investments.
This is why social listening is important. It is imperative that you monitor the performance of your social media marketing efforts. You will be able to double down on things that work and cut your losses on those that have abysmal performance.
BuzzSumo is an example of a social media management tool that can help you with this. It enables you to check which of your content performs best. You can easily track the number of re-shares your content has generated and be able to experiment on various content to see which one works.
4. Your Followers Weekly Growth Rate Begin To Look Like A Horizontal Line
You know you are in dire need of a good social media management tool when the number of followers your business has begun to stagnate.
It’s hard to steadily increase the number of followers for your business without a concrete plan of action.
This is why investing in fresh content is a big thing. You need to produce live video content, which typically receive 6X the engagement compared to non-live ones. And when it comes to pushing fresh content to your target audience, you always need to be at the top of your game. You need social media dashboard and scheduling apps like Buffer Publish for this.
5. Your Team Handles Numerous Clients and Has A Hard Time Collaborating With Each Other
The adage “a team is only as strong as its weakest link” sums up the pitfall of not effectively being able to manage your social media content.
Things can get messy when your business needs to regularly push tons of content on various social media platforms. This requires close collaboration between team members. You also need to push the right content at the right time to the right target audience on the right platform.
Social media management apps like Social Pilot can make it easier for your team to collaborate. And you’ll love this app if you are running a social media agency as it allows you to effectively manage clients. You can make sure your team avoids an embarrassing blunder and ensure the right content gets published on the right client’s social media account.
Having the right social media management tool can help you succeed no matter how big or small your business is. Take action if your business shows any of the aforementioned signs that you need social media management tools.
SOURCES:
Taylor, A. (April 3, 2018). 5 Signs It’s Time You Hire Social Media Help. Retrieved from
http://www.staceyeburke.com/blog/5-signs-its-time-you-hire-social-media-help
Sukhraj, R. (March 9, 2017). 10 Social Media KPIs You Should Track and Monitor. Retrieved from
https://www.impactbnd.com/blog/social-media-kpis
Brennan, C. (March 20, 2017). 8 Reasons Why You Need a Social Media Management Tool. Retrieved from
https://www.falcon.io/insights-hub/topics/social-media-management/8-reasons-why-you-need-a-social-media-management-tool/
Lee, K. (October 4, 2017). How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies. Retrieved from
https://blog.bufferapp.com/how-to-manage-multiple-social-media-accounts
Gray, I. A. (March 12, 2018). 10 Must Have Social Media Tools for Small Businesses. Retrieved from
https://iag.me/socialmedia/tools/10-must-have-social-media-tools-for-small-businesses/
Castillo, S. (February 28, 2014). 14 Tools Every Entrepreneur Needs for Managing Social Media. Retrieved from
https://www.entrepreneur.com/article/231851
Bernazzani, S. (2018). 5 Social Media Trends to Expect in 2018. Retrieved from
https://blog.hubspot.com/marketing/social-media-predictions-2017
Cunha, M. D. (March 22, 2018). The 9 Best Free Social Media Management Tools in 2018. Retrieved from
https://www.wordstream.com/blog/ws/2018/01/17/best-free-social-media-management-tools
