Updated: October 23, 2017 11:30am
Mobile Has Now Become Essential
As you take a look at the journey that your customer takes, mobile interaction is now an indispensable part of it. “Mobile has become an integral part of any marketer’s decision making process,” said Glenn Estrella, AdSpark President and Globe Digital Ventures Vice President.
In the Philippines alone, there are 114.6M mobile connections and recent research shows that mobile advertisements are getting noticed by 98% of mobile users. It’s no longer a case of asking whether mobile marketing is important, we know it is!
The speed at which brands are moving toward mobile marketing is increasing year on year. Good thing there are always new and innovative mobile ad solutions that can get them further.
With unique technologies, from interface to data to software, it’s never been easier to turn a profit from mobile marketing. Here are just some of the game-changing solutions you may want to look into:
Voice Ads
Voice ads lets you drive one-on-one engagement by leaping out of your customers’ crowded inboxes and speaking straight to them. Krispy Kreme celebrated their 78th birthday with a special treat for their valued customers. Watch how they did it.
Lock Screen Ads
Mobile advertising provides you with endless options on where you want to place your ads. The key is to be visible where your audience is. Thanks to Lock Screen Ads, you can transform a smartphone’s lock screen into a carefully-curated hub where you can reward users who view your ads.
Behavioral Browsing SMS
Connect with potential customers who visit identified websites, mobile apps or even searched for specific keywords through SMS to reinforce message and encourage immediate action. You can choose to tag competitor sites, relevant apps, and even your own website. We did this for McDonald’s Philippines and Coca-Cola Philippines for their BFF Timeout App, here’s how it went.
Native Advertising
Tap the highly engaged Millennial audience through the widely popular storytelling platform, Wattpad. Be part of well loved stories and genres; or choose to immerse audiences into your own brand’s story that revolves around your values and objectives. Check out this multi-awarded campaign that we undertook with FWD Life Philippines
Mobile marketing is here to stay, and it’s only going to get bigger. Do a brand audit, find out what your brand needs and be sure to integrate mobile in your marketing mix! Let’s get this started, get in touch with us through newsletter@adspark.ph or click here to message us.
