Job Overview
The Sr. Digital Account Manager for Globe AOR will in charge of account management, campaign and annual planning, Campaign execution, optimization and reporting, people management, finance, and admin.
Duties and Responsibilities
Create and enforce new account management processes to exhibit best-in-class (BIC) servicing
- Identify and drive opportunities for growth through initiatives for brands and campaigns handled; Effectively drive client retention, renewals, upsells and client satisfaction in order to grow gross revenue and profit
- Work through the campaign lifecycle process from briefing to planning; Plan the digital strategy for key core and cornerstone campaigns for the full FY
- Recommend tactic/vendors to achieve goal KPIs and objectives
- Present, defend or justify, alongside colleagues, the output of the Agency
- Ensure campaign launches on time, on spec and finishes according to the set budget and KPIs are achieved or surpassed
- Identifying where performance of live campaigns can be improved
- Analyze metrics to see what improved or is not improving; Provide actionable insights to the clients
- Check all spends – actualized vs planned – and declare savings for budget transfer to new or other campaigns
- Organize and handle administrative requirements for the assigned business – CEs, invoices, revenue tracking, contracts, meeting schedules, etc.
- Supervise and support account manager/s to ensure projects are properly managed and clients are satisfied
- Answer emails, calls, and requests from client
Qualifications
- Must have strong Digital Marketing and media background
- Strong account management skills and people management
Minimum of 3 years relevant work experience