In 2017, Vivo was the 4th top-selling smartphone brand in the Philippines, and one of the brands that drove the growth of mid-range smartphones locally. With the release of Vivo V9 early this year, Vivo aimed to up the ante by coming in strong on the social media front.
Delight on Display
At AdSpark, we aren't content with just serving generic ads to anyone. With the Vivo V9 campaign, we made sure that social media users are served the ads they want to see, with the endorsers they love, based on their profile.
SOLUTION
We collaborated with Vivo to come up with and execute a campaign that followed the consumer through every step of the purchase journey, from interest to post-launch. With AdSpark's capabilities as a full-service agency, we were able to ensure that all of Vivo's needs, whether creative or strategic, were met.
Maximizing revenue while minimizing spend
8.02%
P 9.65
8.31%
V9 Promo Contest
Our campaigns with Adspark is always a sure hit with our audience. From strategy to execution, AdSpark pretty much handles all of our Social Media Management and website needs with the right precision and care. They are incredibly reliable, receptive and adapative to our very dynamic business nature - something that is crucial in the tech industry.
Christian Jocson, Digital Team Lead - Vivo Mobile Tech
Vivo V9 is a perfect example of a strong product that needs equally strong advertising. With the right social media strategy, Vivo was able to meet their target audience where it counts.
