The Social Media Analyst will perform Social Media Listening for Owned and Earned Media.
Job Responsibilities:
- Cross functional role for overseeing and analyzing data and recommending optimization tactics for Paid, Owned, and Earned media pillars.
- Craft reports incorporating information (pertinent graphs and charts), insights, and recommendations for digestible consumption to campaign stakeholders (clients or internal members)
- Platform support and implementation for tools used in creating reports for Paid, Owned, and Earned.
- Provide support to internal members on technical requirements including tag management and implementation. This involves driving the digital analytic tag development process, supporting a tag management process, and expanding the tagging structure to provide accurate reporting.
- Work with campaign management and account management teams: To ensure that all tagging specs/code are properly implemented, any new technologies being deployed are understood to ensure the integrity of the tag data being collected, campaign objectives, KPIs and reporting requirements are clearly aligned
Qualifications:
- At least 1 year working experience on Social Media Listening for Owned and Earned Media
- Working knowledge of listening tools such as Radian 6 and Tracx
- Working knowledge of Microsoft Office especially PowerPoint and Excel
- Familiarity with relevant Key Performance Indicators for Paid Media
- Experience in digital performance reporting to various stakeholders
- Experience in solving large and nuanced data challenges
- Experience in web analytics solutions (e.g., Google Analytics and Adobe Analytics)
- Strong Analytical skills
- Outstanding written and verbal communication skills
- Understand and enjoy numbers and data
- Ability to establish and meet deadlines, change directions when necessary, and multitasking
- Self-motivated with the ability to work independently and within a team
- Accustomed to working in a fast-paced creative environment
