Client Success Manager

We are looking for someone with great organizational skills, has a passion for winning, and is client-centric. Ideally having a background in working with an ad agency, you are familiar with account management processes as well as working with internal teams.

Duties and Responsibilities

• Daily, you’ll be involved in handling digital marketing campaigns and solutions for a range of clients, communicating with clients, briefing project teams and monitoring account deliverables to further grow the accounts and our business
• Lead in setting meetings, creating status reports, finance monitoring for owned brands
• Understand clients’ business and marketing challenges to create marketing plans, scope campaigns, manage initiatives and upsell other AdSpark services
• Manage client feedback and input, challenging their thinking and helping them in learning more about digital, and clearly communicating objectives and challenges so the agency can develop solutions to solve those challenges
• Have input on strategic decks, calendars, proposals, media plans, and presentations based on understanding of client business and issues
• Write briefs, lead kick-off/download meetings for the project team, and work proactively with clients on feedback/approvals
• Manage clients to meet critical deadlines (directly or when appropriate through other Client and Agency leaders)
• Manage account-level finance, billing forecasts, invoice requests, status reports and document decisions between the agency and our clients
• Able to train and manage a direct report
• Collect constant feedback from clients on the performance of campaigns and marketing activities

Knowledge, Skills, and Abilities

• Understanding of the digital landscape
• Experience in managing accounts and projects
• Superb communication skills
• Ability to effectively communicate with stakeholders through email, written reports, presentations, etc.

Requirements

• 2+ years of experience as a Client Success Manager role in a digital company
• Creative, media and digital agency experience is a plus
• Experience working within Corporate Brand guidelines
• Possesses a deep passion and understanding of digital media, traditional media and brand marketing
• Experience working with clients to develop and negotiate project scopes and budgets
• Demonstrate familiarity with marketing concepts and terms and be able to communicate them clearly both in writing and orally
• Must possess strong interpersonal skills; be able to work independently, multi-task, and meet deadlines with a confident, positive attitude
• Thorough understanding of emotionally driven creative concepts
• Proven ability to establish a direction and vision which mobilizes the creative team to meet clearly defined goals
• Proficient in MS Office applications including Word, Excel, and PowerPoint
• Experience using Project Management Software (Jira)

Senior Campaign Manager

A Senior Campaign Manager reports to the Team Lead of Media Operations. In the organization they are part of the sub unit Media Operations, under the Media Technology Management & Operations

This unit’s involvement can be categorized across three levels of Media operations:

1. Pre-Planning
   • With every client engagement, comes a need to address. Hence, answering a brief on how best to meet campaign objectives. This brief is answered by the Media Operations Unit by putting together a strong media & channels plan to best address the client’s KPIs/objectives given the workable budgets.
   • If KPIs are not set, KPIs are set by this unit as well.
2. Campaign Activation
   • On approval of the plan, campaign is rolled out according to plan and flight for the purpose of meeting the agreed objectives and KPIs.
   • This segment of the job is further categorized into two phases: set up and optimization; Strength of optimization is measured against two factors: Cost Efficiency, and, Agility to Adapt on Opportunity.
3. Post Campaign Analysis
   • At the end of each campaign, the unit provides a performance report showing how the campaign performed against its goals given the amount of time and budgets.
   • Insights and recommendations on channels are also made available on this report as a reference point for future learnings.

Duties and Responsibilities

• Work closely with Client Success Teams to understand the client requirements, and therefore plan and execute accordingly
• Liaising with partner publisher for campaign requirements/objectives;
• Ensures correct KPIs are set and, carries out delivery of these KPIs through the best optimization techniques possible.
• Regular monitoring of campaign budgets and spend pacing; with subsequent optimization of placements with the goal of meeting campaign KPIs and exhaustion of budgets
• Keeping abreast in new developments from the various ad platforms actively used in digital media planning and/or buying
• Collaborate with strategic planning of campaigns, or, ad hoc workshops, internal or external; e.g. Go-To-Market Strategies for big campaigns, Quarterly business reviews, Year-end media reviews, et. al.
• Accommodate and accomplish side projects/task force assigned for team development from time to time

Qualifications

• Bachelor’s degree in any of the following Advertising, Marketing, Business, Communications & Research or Statistics
• At least 4 years of experience in Digital Marketing and Data Analytics

Campaign Manager

A Campaign Manager reports to their Immediate Supervisor, in this case a Team Lead. In the organization they are part of the sub unit Media Operations, under the Media Technology Management & Operations unit.

This unit’s involvement can be categorized across three levels of Media operations:

1. Pre-Planning
   • With every client engagement, comes a need to address. Hence, answering a brief on how best to meet campaign objectives. This brief is answered by the Media Operations Unit by putting together a strong media & channels plan to best address the client’s KPIs/objectives given the workable budgets.
   • If KPIs are not set, KPIs are set by this unit as well.
2. Campaign Activation
   • On approval of the plan, campaign is rolled out according to plan and flight for the purpose of meeting the agreed objectives and KPIs.
   • This segment of the job is further categorized into two phases: set up and optimization; Strength of optimization is measured against two factors: Cost Efficiency, and, Agility to Adapt on Opportunity.
3. Post Campaign Analysis
   • At the end of each campaign, the unit provides a performance report showing how the campaign performed against its goals given the amount of time and budgets.
   • Insights and recommendations on channels are also made available on this report as a reference point for future learnings.

Duties and Responsibilities

• Work closely with Client Success Teams to understand the client requirements, and therefore plan and execute accordingly
• Liaising with partner publisher for campaign requirements/objectives;
• Ensures correct KPIs are set and, carries out delivery of these KPIs through the best optimization techniques possible.
• Regular monitoring of campaign budgets and spend pacing; with subsequent optimization of placements with the goal of meeting campaign KPIs and exhaustion of budgets
• Keeping abreast in new developments from the various ad platforms actively used in digital media planning and/or buying
• Collaborate with strategic planning of campaigns, or, ad hoc workshops, internal or external; e.g. Go-To-Market Strategies for big campaigns, Quarterly business reviews, Year-end media reviews, et. al.
• Accommodate and accomplish side projects/task force assigned for team development from time to time

Qualifications

• Bachelor’s degree in any of the following: Advertising, Marketing, Business, Communications & Research or Statistics
• At least 2-3 years of experience in Digital Marketing and Data Analytics

Data Analyst

Key Responsibilities

• Craft reports incorporating information (pertinent graphs and charts), insights, and recommendations for digestible consumption of campaign stakeholders (clients or internal members)
• Regularly update internal trackers (e.g., Media Review Sheet)
• Platform support and implementation for tools used in creating reports for Paid, Owned, and Earned media pillars
• Provide support to internal members on technical requirements including website and app audit and tag management and implementation. This involves driving the tag development process, supporting a tag management process, and expanding the tagging structure to provide accurate reporting
• Work with the campaign management and account management or client services teams to ensure that all imperative platform trackers are properly implemented, any new technologies being deployed are understood, and the integrity of the data being collected, campaign objectives, KPIs and reporting requirements are clearly aligned
• Using automated tools to extract data from primary and secondary sources
• Removing corrupted data and fixing coding errors and related problems
• Developing and maintaining databases, data systems – reorganizing data in a readable format
• Performing analysis to assess quality and meaning of data
• Filter Data by reviewing reports and performance indicators to identify and correct code problems
• Using statistical tools to identify, analyze, and interpret patterns and trends in complex data sets that could be helpful for the diagnosis and prediction
• Assigning numerical value to essential business functions so that business performance can be assessed and compared over periods of time.
• Analyzing local, national, and global trends that impact both the organization and the industry
• Preparing reports for the management stating trends, patterns, and predictions using relevant data
• Working with programmers, engineers, and management heads to identify process improvement opportunities, propose system modifications, and devise data governance strategies.
• Preparing final analysis reports for the stakeholders to understand the data-analysis steps, enabling them to take important decisions based on various facts and trends.

Key Competencies and Skills

• Knowledge and understanding of the following:
  • Social Media Listening
  • Digital Marketing
  • Various ad-tech/mar-tech, CRM, cloud & development platforms
  • Best analytics tools in the digital ad industry
  • Campaign optimization
  • Reporting and data analysis – platforms and reports
  • Defining key campaign metrics – CPA, CPI, ROI, CLV, ROAS
  • Website/app tracking and tag management
  • Data Visualization
• Strong Mathematical and Problem-Solving Skills
• Strong Data Management and Analytical Skills
• Proficiency with MS office applications, Google Marketing Platform, and digital dashboards
• Strong Communication and Presentation Skills

Key Performance Indicators

• Proficiency in analytics tools: Knows how to access and read data from tools needed to provide quality reports
• Intermediate Digital Knowledge: Familiar with paid, owned, and earned media metrics and KPIs; Understands the correlation of metrics resulting in good data analysis
• Quality of insights and recommendations (based on owned, paid, and earned media understanding): Provides highlights, rich insights, and recommendations which clients can confidently refer to in making marketing decisions
• Data accuracy: Maintains high level of data integrity in reports and trackers that are updated in a regular basis
• Task Management: Works efficiently and manages workload without rendering extra number of hours (except for isolated situations ie. unforeseen events); Timely revert of deliverables, get back on adhoc requests & prompt management of data trackers

Qualifications

• Bachelor’s degree in any of the following: Marketing, Communication, Advertising, Computer Science, Statistics, Math, IT, or any related field
• At least a year of experience in Digital Marketing, Data Analytics, and any of the following:
  • Social Media Listening (ie Radian6, Sysomos, Talkwalker)
  • Multiple Digital Media Channels
  • Digital Strategy / Performance Marketing
  • Web Analytics (ie Adobe Analytics, GA360)
  • App Analytics (ie Firebase, Appsflyer, Kochava)
  • Tag Management (ie Google Tag Manager, Adobe DTM)
  • Data Management

Internship – Advertising and Marketing

Responsible for supporting the business needs of Marketing, Creatives, Media Technology Management & Operations, Strategic Planning, Growth and Client Success Partnerships Business Units. The intern will be exposed to all aspects of campaigns including business development, sales pitches, brainstorms, campaign kick-offs and wrap-ups, reporting, and more. This internship position is a great way to get hands on experience doing dynamic, innovative digital marketing, strategizing on integrated media campaigns with our digital advertising team.

The Advertising and Marketing Intern’s primary duties include but are not limited to:

• Assist in producing creative content for social media postings
• Assist with translating case studies and reflecting them on website
• Coordinate and order materials necessary for marketing projects
• Help carry-out plans for culture building
• Collaborate and participate in brainstorming sessions to create innovative ideas for campaigns
• Conduct competitive analysis
• Assist in designing, developing, and producing advertisement materials
• Graphic designs, layout, illustration, photo editing and contribute in planning editorial calendar
• Possible event coverages
• Assist in strategizing on media plans, constructing keyword architecture, and social listening
• Research on industry scoping and trend cycles
• Join and document discussions in internal meetings for pitches
• Assist in creating end of campaign reports
• Other projects as assigned

Qualifications

• Undergraduate students majoring in Marketing, Advertising, Communication Arts
• Ability to effectively communicate information and ideas; excellent verbal and written communication skills
• Extensive knowledge of Web and high-level understanding of social media platforms and how they can be engaged in various scenarios
• Familiar with digital advertising and mobile marketing
• Proficient in Microsoft Office (PowerPoint, Word, Excel)
• Works well in a team environment
• Excellent work ethic, flexible, motivated, organized, able to multitask
• Passionate about brands, marketing, people, technology, and social media
• Creative and Innovative