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AdSpark Digital Wire #30

A good email marketing campaign should be like a perfectly-wrapped present: eagerly anticipated, attractive on the outside, and even more valuable on the inside. This issue, we’ll show you how to make emails that your subscribers will want to read.

Share your thoughts with us and let us know if you want us to cover any topic regarding #DigitalMarketing in the next issue of #AdSparkDigitalWire. If you are also interested in what we do, we’ll be happy to work with you on your next campaign.

Just click here to get in touch with us.

That’s a wrap on our 4-part series on marketing automation! Check in after 2 weeks to see what else we have in store for you. See you then!

AdSpark Team

What Makes a Successful Email Marketing Campaign?

Email marketing doesn’t cost much, but to get that sweet ROI, you’re going to have to invest some time into crafting the perfect campaign. Lucky for you, we’ve got just the thing.


Spam-Proof Your Email Campaigns

Did you know that only 80% of emails actually end up in the inbox? Make sure yours don’t end up in the dreaded spam folder.


Email Analytics and How to Optimize Them

Open rate, clickthrough rate, churn rate — don’t be intimidated by the numbers! With the right know-how, analytics can be your best friend.


What We Are Reading Now

Here are some recommended reads for you. 🙂

“Show me your Twitter feed, and I’ll tell you who you are”? That seems to be the case for DeepSense, an AI that profiles your social media. Doubtful? Here it is in action.

Much has been said about branded apps: “It’s good for your brand,” “It’s just a fad,” “It’s hard to get right.” If you ask us, we’re pro-app — and so are Starbucks and McDonald’s.

Nowadays, people are becoming increasingly aware that they are being sold to. So what’s a brand got to do in order to gain back their trust? Easy: break the fourth wall.

Everyone has their own do’s and don’ts when it comes to writing social media copy, but what do the numbers say? AdEspresso analyzed over 750,000 Facebook ads so we don’t have to.

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