The “-ber” months are here! And though the weather outside is frightful, we’ll teach you how to bring some warmth and light to your customers’ inbox with a tool that’s right at your fingertips. Continuing our 4-part series on direct marketing channels, we’ll be talking about email marketing for the month of September.
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Four decades after Ray Tomlinson sent the first commercial email, email marketing is still going strong. What makes this channel such a mainstay in marketing?
Email is a powerful marketing tool, and with great power comes great responsibility. Practice responsible email marketing by making sure you’re sending the right emails on the right occasions.
One of the best things about email is that it allows you to incorporate all kinds of media in your sendouts: from HTML, to static images, to animated ones. Take some cues from these brands on how to spice your emails up with GIFs.