Gone are the days when brands could just say their products are the best and proceed to sell like hotcakes. Nowadays, it’s all about forging a strong connection with your audience. Welcome to the experience economy. Population: you.
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Did you miss this year’s Digital Congress? We’ve rounded up 5 key learnings from DigiCon XE so you can relive the experience straight through your inbox.
They say “data is the new oil,” but oil, if unrefined, is just sludge. So what do you know about your audience, and how do you turn that into a memorable brand experience?
Advertising Week was a week and thousands of miles away, but that doesn’t mean we can’t catch up with their sessions from the other side of the globe. Watch replays here.
Speaking of sensorial experiences, even museums are leaving behind their traditional format. Enter: Instagram museums, a new brand of museums in the age of the selfie.
