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AdSpark Digital Wire #31

Gone are the days when brands could just say their products are the best and proceed to sell like hotcakes. Nowadays, it’s all about forging a strong connection with your audience. Welcome to the experience economy. Population: you.

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See you again in 2 weeks!

AdSpark Team

Our 5 Favorite Insights From DigiCon 2018

Did you miss this year’s Digital Congress? We’ve rounded up 5 key learnings from DigiCon XE so you can relive the experience straight through your inbox.


Creating Relevant Ads With Brand Intelligence

They say “data is the new oil,” but oil, if unrefined, is just sludge. So what do you know about your audience, and how do you turn that into a memorable brand experience?


What is Programmatic Advertising?

Programmatic direct. Supply-side platforms. Ad networks. If you’re intimidated by programmatic terminology, we’ll get you hip to the jive in no time.


What We Are Reading Now

Here are some recommended reads for you. 🙂

Advertising Week was a week and thousands of miles away, but that doesn’t mean we can’t catch up with their sessions from the other side of the globe. Watch replays here.

With experience economy in full swing, product design needs to be as accessible to as many people as possible. UX Planet tells us what we need to know about color accessibility.

Speaking of sensorial experiences, even museums are leaving behind their traditional format. Enter: Instagram museums, a new brand of museums in the age of the selfie.

It’s never too early to prepare for the transformation economy. Take it from these brands who eschewed product spotlights in favor of a conversation on success in the face of adversity.

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