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Here’s a new section in Digital Wire where we recommend interesting reads for you. 🙂
Creating a mobile app is an integral part of any mobile campaign. With thousands of apps out there how much does it truly cost to get a user to engage with your app? Check out Emarketer’s study on the cost of acquiring a mobile app user.
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We’re big fans of Netflix here at AdSpark. On demand streaming has changed the way we consume entertainment. Before you catch up on the latest season of stranger things, have you ever wondered how does that work? Check out Mayukh Nair’s article on How Netflix Works (the hugely simplified version).
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Whether you love it or hate it, brainstorming is an important part in planning your next campaign. Leigh Thompson’s advice to make it more effective? Begin by telling an embarrassing story.
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