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AdSpark | Digital Wire Issue #23


With the current social media algorithm, brands are recommended to do paid advertising in order to retain good reach and engagement. This issue focuses on how brands can get the most out of their paid ads and how it can all be less taunting for them.

Share your thoughts with us and let us know if you want us to cover any topic regarding #DigitalMarketing in the next issue of #AdSparkDigitalWire. If you are also interested in what we do, we’ll be happy to work with you on your next campaign.

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Stay cool and we’ll catch you again in 2 weeks!

AdSpark Team

Paid Advertising: DIY or Hire an Agency?
Torn between building and training your team versus hiring a digital marketing agency? Here are quick hints that can help you get out of that dilemma.


How to Outsmart Facebook’s Algorithm
Don’t let facebook’s algorithm changes dull your engagement. Know how to play around with it with these social media tips.

5 Things You Didn’t Know About PPC

How familiar are you with pay-per-click advertising? Whether you are an expert or a noob, we urge you to check this one out and get a refresher course on PPC!

This is the section in Digital Wire where we recommend interesting reads for you. 🙂

Video is a powerful attention grabber. Video with mobile? Even more effective. Thinking of including it in your marketing mix? Here’s a quick primer on what brands should know about mobile video ads.


Locally, when you think mobile payments, first that comes to mind is GCash or other similar payment platforms. How about the Starbucks App? This is the case in the United States, where Starbucks is beating out Apple and Google in mobile payments.


It’s 5pm, tensions are high, everyone is itching to get home. You check your inbox, and there it is, a confrontational email. What do you do? Before you itch to get started on your thoughtful reply, take a second and read this short article on what to do when an email exchange turns ugly.


It’s almost the half of 2018, has your current marketing strategy worked? Maybe it’s time to step back and reassess what you’ll be doing for the 2nd half of the year. Get back to the drawing board and review  the top marketing statistics for 2018 and why they matter.

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