The programmatic advertising train is officially here, but before you jump on, make sure to equip yourself with just the facts and leave these misconceptions behind.
Digital Wire #26
Can you believe it’s been more than six months since 2018 began? Most New Year’s resolutions may already have been forgotten, but we believe it’s never too late — or too early! — to make some welcome changes. Be it a new look for your website, a new platform like programmatic advertising, or a change in leadership, we say go for it!
What’s your half year resolution? Share your thoughts with us and let us know if you want us to cover any topic regarding #DigitalMarketing in the next issue of #AdSparkDigitalWire. If you are also interested in what we do, we’ll be happy to work with you on your next campaign.
People today are instant messaging more, and more visually. This in turn, has changed consumer’s expectations of contacting businesses.Direct messaging businesses is now the new normal.If you’re not taking advantage of this fact, you’re missing a key opportunity in talking with your audience.
While dazzling images and great videos capture attention on social. It’s still the copy that you write which gets your key message across. Make sure you’re making the most of the attention you’re getting on social and check out thiswriter’s guide to creating social media copy.
Despite popular belief, creating great creative work is often a collaboration between the brand and their creative agency. For your agency to achieve to fulfill your creative objectives, giving constructive feedback is essential. Instead of just saying “make it pop” considerthis guide on giving better feedback.