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AdSpark | Digital Wire Issue #15

Whoa, we’re already at the tail end of January. Time sure flies when you are having fun. 🙂
Hope you find joy in this second edition of Digital Wire for January 2018, as much as we had fun writing it.

Share your thoughts on this issue and let us know if you want us to cover any topic regarding #DigitalMarketing in the next issue of #AdSparkDigitalWire through newsletter@adspark.ph.

Catch you again in 2 weeks, and have a great year ahead!

AdSpark Team

8 Surprising Trends This 2018

With the fast evolving plethora of digital tools on hand comes the ever changing (and improving) way we interact with our customers. It is sure to be yet another exciting year as we look at digital marketing trends that just might surprise you.

The One Digital Trend You Should Skip This Year,
And What To Do Instead  

Every year we see a lot of lists of digital marketing trends that predict
what the year’s biggest draw will be. But, admittedly, not all that’s on
the list turns out as it was foreseen.

Unlock Branding Opportunities (Literally!)  

Finding opportunities in the most mundane tasks is one great way to turn something boring to exciting. Find out how you can unlock opportunities for
your brand and delight your customers at the same time.    


This is a new section in Digital Wire where we recommend interesting reads for you. 🙂

It’s another year of conventions, networking events, and of course company outings. This means interacting with strangers IRL, for the introverts among you this may seem like a daunting task. Starting the conversation is always the scariest part, here are some tips on how to start a conversation with someone you don’t know.


New year, new you is a common maxim every January. In the digital marketing world we can also say “new year, new facebook”. Change is here for Facebook’s newsfeed once again, how will this affect your campaigns?


This year’s Grammys had some excellent performances, our personal favorite is Terrified by Childish Gambino . However, ratings wise, the Grammys didn’t do quite so well . Which begs the question, in this ever increasing digital world is the Grammys still relevant?

There are multiple ways to watch video online, long gone is the monopoly of Youtube on video streaming. Given the dozens of online video platforms out there, what is the most effective for marketers?

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