Digital Wire December 2017

AdSpark | Digital Wire Issue #13

Good day,

This is our last issue for 2017! It has been an awesome year, and we hope you enjoy reading each edition as much as we enjoy writing it for you.

Being the last month of the year, we will talk about Top 3 Digital Marketing Predictions for 2018 that might just affect your strategies. Also, we’ll take a look at current shopping habits of FIlipinos given the digital era. Do we shop more online or offline or a mix of both?

Finally, we’ll show you how you can make your mobile campaigns more effective by taking context into account.

Share your thoughts on this issue and do let us know if you want us to cover any topic regarding #DigitalMarketing in the next issue of #AdSparkDigitalWire through newsletter@adspark.ph.

As we draw the year to close, AdSpark bids you a Merry Christmas and a Very Happy New Year!!

Cheers,
AdSpark Team

Top 3 Digital Marketing Predictions in 2018 You Need to Know

2018 may seem daunting with all the digital marketing trends and whatnot that you read here and there. Let us help you out as we narrow it down to just 3 things that we believe you need to watch out for.

Filipino Buying Habits: Offline vs. Online

Just how do Filipinos do their shopping in these modern times? Do we buy online, offline or both? Read on and you might just be surprised.

THINK CONTEXT!
(When Doing Your Campaigns This 2018)

It’s easy for any brand to get onto any digital marketing platform and start
running ad campaigns to our heart’s content. But have you ever stopped to think, “ do our customers receive our communications well”?

WHAT WE ARE READING NOW
Introducing a new section in Digital Wire where we recommend interesting reads for you. 🙂

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Reading E-books are great, but sometimes, good old paper is an effective medium. Author Brad Stulberg, shares his method of on how to get the most out of your next book read. (Spoilers, you may want to get some post-it notes!)

Speaking of books, this holiday season is a great time to catch up on your book-backlogs (if you have one). If you don’t have a book backlog, no worries! Marketing Guru, Seth Godin shares some of his must read books for personal development. Perfect for a marketer growing his craft, or a last minute gift to a fellow marketer.

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It’s been quite a 2017! With the year winding down there are a lot of “year-in-review” videos out there. Our favorite is Google’s year in search 2017, which goes to prove that search remains to be important in today’s digital lifestyle.

December is a great time to reflect on the year. It’s also a great time to review what works and what didn’t to make sure 2018 will be a lot better. AdWeek shares 3 common mistakes marketers make , if you’re guilty of committing these mistakes, be sure to put it in your new year’s resolution not to commit these again!

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