Digital Wire #27

Hi,

With so many digital marketing tools at our disposal, it’s easy to get carried away and bombard our customers from as many channels as we can imagine. This month, we’re going back to basics: we’re putting the spotlight on SMS and mobile.

Share your thoughts with us and let us know if you want us to cover any topic regarding #DigitalMarketing in the next issue of #AdSparkDigitalWire. If you are also interested in what we do, we’ll be happy to work with you on your next campaign.

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Stay cool and we’ll catch you again in 2 weeks!

Cheers,
AdSpark Team

Is Your Brand Mobile-Friendly?

More and more people are giving up bulky desktops and laptops in favor of the handy mobile phone. Make sure your brand doesn’t get left behind.

Everything You Need to Know About SMS Marketing

Did you know that only 30-40% of marketers make use of SMS? That’s a lot of missed opportunities! If that doesn’t convince you to make the jump, this article will.

3 Creative Ways to Use SMS for Your Brand

If you think SMS marketing limits your creativity, think again. Here’s how to make your brand’s personality shine in just 160 characters — or even less.

What We Are Reading Now

Here are some recommended reads for you. 🙂

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Our attention spans are growing shorter each year, making it harder for video content creators to engage their audiences. It’s time to take a page or two out of “how-to” YouTube’s books and understand how to capture consumer attention.

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Still using the same old deck you’ve been pitching since the early 2010’s? Boot up Powerpoint or Keynote on your laptop — you’re going to want to update it after reading The Greatest Sales Deck I’ve Ever Seen.

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Influencer marketing has been touted as a trend that’s been steadily on the rise, but is it the right step for you? eMarketer gives us the lowdown on which products can benefit the most from influencer marketing — and which ones might not.

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Nowadays, just about any task can be automated, even shopping. But while that’s good for shoppers, it’s not always the best for sellers who want to make sure their products are in good hands. Here’s how an online retailer combatted bots with a simple bait-and-switch trick.

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