More and more people are eschewing bulky desktops and laptops in favor of the handy mobile phone. Make sure your brand doesn’t get left behind.
Digital Wire #27
Hi,
With so many digital marketing tools at our disposal, it’s easy to get carried away and bombard our customers from as many channels as we can imagine. This month, we’re going back to basics: we’re putting the spotlight on SMS and mobile.
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Did you know that only 30-40% of marketers make use of SMS? That’s a lot of missed opportunities! If that doesn’t convince you to make the jump, this article will.
If you think SMS marketing limits your creativity, think again. Here’s how to make your brand’s personality shine in just 160 characters — or even less.
Our attention spans are growing shorter each year, making it harder for video content creators to engage their audiences. It’s time to take a page or two out of “how-to” YouTube’s books and understand how to capture consumer attention.
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Still using the same old deck you’ve been pitching since the early 2010’s? Boot up Powerpoint or Keynote on your laptop — you’re going to want to update it after readingThe Greatest Sales Deck I’ve Ever Seen.