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Audience Planner

February 12, 2019

WHAT IS THIS ROLE ALL ABOUT?

Weaving data, to understand the consumer’s story. You are among the thinkers of AdSpark. You bring rationality and research that’s grounded in data & insight. You comprehend consumer behavior from patterns, types, and trends that impacts a consumer’s choices and buying decisions. You aid in the creation of a digital snapshot of the consumer. It’s about understanding the context in which these behaviors happen and design moments of engagements and truths that influence diverse journeys of the different brands, clients and partners we will be working with

You are an open-minded, critical thinker. You will be collaborating with your team to dive into the data, to refute, suggest, and evolve each other’s works in order to craft the most compelling and most coherent story that describes the consumers of today. You will be championing storytelling that would resonate with communities, abundant in actionable insights for our clients, and all rooted on data.

 

Your Skills and Expertise.

To set you up for success in this role from day one, AdSpark is looking for someone who will be marrying rationality with empathy.

 

WHAT WE’D LIKE YOU TO DO:

LIAISE WITH PARTNERS TO FOR MARKET RESEARCH / DATA COLLECTION

 

PROVIDE AUDIENCE DATA AND INSIGHTS FOR CLIENT CAMPAIGNS AND REPORTS

 

CRAFT THOUGHT LEADERSHIP PIECES

 

UPDATE AUDIENCE PROFILES

Locate the focal points in the customers’ online activities that can serve as important marketing touchpoints that AdSpark and its clients can utilize