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AdSpark | Digital Wire Issue #22


Today’s marketers constantly need to brush up on what’s new, especially the continuous changes on online ad platforms, along with their equally overwhelming complexity. The need to to be informed and updated is crucial. But we’ve got you covered with this issue. We’ll be tackling the ins and outs of organic content, as well as which platform is best for your next campaign.

Share your thoughts and let us know if you want us to cover any topic regarding #DigitalMarketing in the next issue of #AdSparkDigitalWire. If you are also interested in what we do, we’ll be happy to work with you on your next campaign.

Just click here to get in touch with us. 

Stay cool and we’ll catch you again in 2 weeks!

AdSpark Team

Organic Content Is Dead. What Do We Do Now?
In this article, we will go through a couple of things why organic content is no longer a reliable way to promote your business. More importantly, we will help you transition to something that works better.     

Battle of the Ads: Facebook vs Google vs LinkedIn
Using the right platform is critical to the success of your campaigns. We’ll go through the big 3 of digital advertising platforms and help you pick the best one based on your target audience and campaign objectives.

Why the Philippines Remains Wattpad’s Key Market

        Allan Lau, CEO and Co-founder of Wattpad, recently visited the Philippines to talk about the success of Wattpad, and how the Philippines is a key region for this Canadian based storytelling platform.


This is the section in Digital Wire where we recommend interesting reads for you. 🙂

Marketers today have access to more data than ever before. More doesn’t always mean better results. With data coming from different vendors and locations, it’s no wonder modern marketers are struggling with data management.


Logos play an important role in your company’s website. A simple exercise, open up your company website, is your logo on the upper left? Is it on the center or at the right? Maybe it’s time you move that logo to the left instead.


One of the most popular marketing buzzwords recently has been ephemeral content. Has your brand started leveraging this feature? Instagram stories is a popular medium to try it out, here are some practical tips to make your brand’s story more engaging.


If we haven’t stressed it enough before social listening is important. Employing social listening tools with your marketing stack creates a significant impact on your social marketing strategy. If you aren’t already on it, here are nine more reasons to take the leap.

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