Why Venture Into Mobile Marketing

AdSpark Team - 7 months ago

As you take a look at the journey that your customer takes, mobile interaction is now an indispensable part of it. “Mobile has become an integral part of any marketer’s decision making process,” said Glenn Estrella, AdSpark President and Globe Digital Ventures Vice President during his talk at IMMAP 2016.

In the Philippines alone, there are 114.6M mobile connections and recent research shows that mobile advertisements are getting noticed by 98% of mobile users. So it’s no longer a case of asking whether mobile marketing important, we know it is!

The speed at which brands are moving towards mobile marketing is increasing year on year, yet there are other innovative ad solutions that can get them further.

With unique technologies, from interface to data to software, it’s never been easier to turn a profit from mobile marketing. Here are just some of the game-changing solutions you may want to look into:

Voice Ads

Voice ads lets you drive one-on-one engagement by leaping out of your customers’ crowded inboxes and speaking straight to them. Krispy Kreme celebrated their 78th birthday with a special treat for their valued customers. Watch the video below to learn how they did it!

Lock Screen Ads

Mobile advertising provides you with endless options on where you want to place your ads. But the key is to be visible where your audience is. Thanks to Lock Screen Ads, you can transform a smartphone’s lock screen into a carefully-curated hub where you can reward users who view your ads.

Push Video

Increase the viewership of your video campaigns by delivering relevant content at the most convenient time for your target audience. Push Video also allows you to learn the mobile viewing habits of your customers therefore customizing user experience.

Mobile marketing is here to stay, and it’s only going to get bigger. Do a brand audit, find out what your brand needs and be sure to integrate mobile in your marketing mix!

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