Integrated Digital Experts

The digital innovators and experts driving AdSpark as a sought-after digital and mobile marketing company.

  • Product Manager

    Job Overview:

     

    The Product Manager is responsible for the development of new product and innovation for core telco. The job is expected to create business models based on market trend and opportunities and ensures products remain to be relevant, competitive and strategically important to the business.

     

    Duties and Responsibilities:

    • Product ideation, scoping, development and launch;
    • Drive internal and external tech teams to conceptualize and execute new product plans and roadmap;
    • Handle Product Life Cycle and Change Management: Innovation, Renovation, Termination and Road mapping;
    • Write business cases and ensure technical and business viability of new products
    • Product evaluation and testing
    • Ensure timely development, rollout and on-budget;
    • Handle third-party vendor and partner management (for outsourced product and solutions)
    • Develop and implement go-to- market plans;
    • Work closely with the client servicing team/s in product training and enablement, support in prospecting and pitching;
    • Work closely with the supporting business units to define the product opportunity, strategies and processes;
    • Properly monitor revenue forecast and pipeline;
    • All other relevant tasks that may be assigned from time to time

     

  • Account Manager

    Job Overview

    The Account Manager will establish and develop collaborative relationships with Globe contacts within each business unit. Attend client meetings – status, strategy, briefing, alignments, etc. Answer emails, calls, and requests from the client.

     

    Duties and Responsibilities

    Annual Planning

    • Work through the campaign lifecycle process from briefing to planning
    • Support media strategy development and research
    • Recommend tactic/vendors to achieve goal KPIs and objectives

     

    Campaign Planning

    • Plan the digital strategy for campaigns for the budget (more short-term/immediate)
    • Present, defend or justify, alongside colleagues, the output of the Agency
    • Recommend tactic/vendors to achieve goal KPIs and objectives
    • Receive client confirmation to run the campaign

     

    Campaign Execution

    • Receive creative assets from clients to run and ensure everything is up to spec
    • Ensure campaign launches on time, on spec and finishes according to the set budget and KPIs

     

    Campaign Optimization

    • Identify where the performance of live campaigns can be improved
    • Liaise with AdOps campaign manager on performance improvement
    • Relay optimizations to the client
    • Receive client approval to move forward with optimization (budget shifts, pausing activity, etc.)

     

    Campaign Reporting

    • Maintain performance tracker for clients for topline results
    • Report the performance of each campaign
    • Analyze metrics to see what improved or is not improving
    • Provide actionable insights to the clients

     

    Others

    Finance Check all spends – actualized vs planned – and declare savings for budget transfer to new or other campaigns

    Organize and handle administrative requirements for the assigned business – CEs, invoices, revenue tracking, contracts, meeting schedules, etc.

    Minimum Qualifications

    • Bachelor’s or Master’s Degree required.Minimum of 2 years experience in Account Management in Media industry.
    • Excellent English communication skills, spoken and written.
    • Thrives in high paced, fast moving environments and is able to make quick, assertive decisions.
    • Outstanding attention to detail, strong organizational skills, and solution oriented.
    • Highly proficient in MS Office.

     

  • Social Media Analyst

    Job Overview

    Analyze and translate social data into actionable engagement and business insights.The analyst will act as a thought-leader within the company, maturing the program to identify insights that will impact business decisions, from marketing to processes to products. S/he will design, conduct and deliver standard and custom social media reports. S/he also dives deep into the data to uncover drivers of social buzz, then translates the data into a compelling story. The analyst will likewise be accountable for deciphering what is important, meaningful data and then communicating the concise story in a way that allows the business to make decisions based on the reports.

     

    Duties and responsibilities

    • Cross-functional role in overseeing and analyzing data and recommending optimization tactics for Paid, Owned, and Earned media pillars.
    • Craft reports incorporating information (pertinent graphs and charts), insights, and recommendations for digestible consumption to campaign stakeholders (clients or internal members)
    • Platform support and implementation of tools used in creating reports for Paid, Owned, and Earned.
    • Provide support to internal members on technical requirements including tag management and implementation. This involves driving the digital analytic tag development process, supporting a tag management process, and expanding the tagging structure to provide accurate reporting.
    • Work with campaign management and account management teams: To ensure that all tagging specs/code are properly implemented, any new technologies being deployed are understood to ensure the integrity of the tag data being collected, campaign objectives, KPIs and reporting requirements are clearly aligned.

     

     

    Minimum Qualifications

    • At least 1-year working experience in Social Media Listening for Owned and Earned Media
    • Working knowledge of listening tools such as Radian 6 and Tracx
    • Working knowledge of Microsoft Office especially PowerPoint and Excel
    • Familiarity with relevant Key Performance Indicators for Paid Media
    • Experience in digital performance reporting to various stakeholders
    • Experience in solving large and nuanced data challenges
    • Experience in web analytics solutions (e.g., Google Analytics and Adobe Analytics)
    • Strong Analytical skills
    • Outstanding written and verbal communication skills
    • Understand and enjoy numbers and data
    • Ability to establish and meet deadlines, change directions when necessary, and multitasking
    • Self-motivated with the ability to work independently and within a team
    • Accustomed to working in a fast-paced creative environment
  • Business Integration Manager

    Job Overview

    • Demonstrate knowledge and proficiency in digital advertising, with focus on paid media channels such as search, social and programmatic display in order to provide support in campaign analysis, insights and actionable recommendations to various internal Globe AOR business unit teams
    • Lead and execute key Total Globe initiatives and deliverables eg. Total QBR reports, media/business reviews, case studies, Digital 101 sessions for key clients/stakeholders
    • Champion portfolio management by evaluating media investments and monitoring the fulfillment of media commitments / JBPs of the Client
    • Align resources, processes, and technologies in support of business strategies across Globe BUs
    • Take ownership of BIC practices implementation, performance benchmarking for competitiveness
    • Maintain strong relationships with key media partners through constant collaboration and interaction
    • Responsible for the project management within the agency and with external partners and other duties as assigned

     

    Minimum Qualifications

    • Ideally, you have 4-6 years’ experience in a digital media agency with the emphasis of your work and time in the Search / Biddable space, or you have solid experience in digital roles working with other Senior Account Managers / Account Directors, and/or Marketing Directors / Marketing Managers on the client side
    • You have strong analytical skills and natural flair for numbers; You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
    • You have high attention to detail, and good organizational skills, with an understanding of optimization levers and testing approaches across multiple paid media platforms
    • You have story-telling skills to be able to transform the numerical and data insights into winning presentations for the clients
  • Campaign Manager

    Job Overview

    The Campaign Manager will plan, execute and measure compelling digital campaigns that address the needs of our multi-channel client base. Also responsible for the negotiation and placement of all media for existing clients and new business. Will be involved in media research and strategy alignment for the overall media plan. Digital media campaigns range from search, display, social media, mobile and web development executions.

     

    Duties and Responsibilities

    • Manages digital campaigns ensuring that they meet Client objectives and excellent results.
    • Provides strategic guidance to Sales team on product usage, campaign setup, and performance expectations.
    • Works with the Sales team in developing integrated marketing solutions that directly address the clients’ needs/wants.
    • Liaises with the client on all aspects of their campaign to advise on and ensure successful delivery of all contractual components.
    • Updates and monitors financial and billing details related to the campaign.
    • Meets with media representatives and analyzes proposals and packages.
    • Acts as liaison between media vendors and the agency.
    • Determines the best use of multi-platform media mix including traditional, digital, and social media outlets to best meet clients’ goals and objectives.
    • Knows and stays up-to-date on all available market and consumer information necessary for the preparation of the most effective and efficient media planning.
    • Negotiates best rates, special time parameters, value-added sponsorships, and promotions.
    • Understands rating estimates as well as digital performance metrics such as CTR and conversion rates.
    • Ensures flawless campaign execution and effectiveness by setting up key indicators to measure success.
    • Monitors campaign performance and provide sales and clients with upselling and optimization recommendations.
    • Produces campaign analytics reports including case studies to demonstrate effectiveness and share learnings.
    • Keeps up to date with practices and standards in the digital marketing industry.

     

    Minimum Qualifications

    • One (1) year relevant experience as Digital Campaign Manager.
    • Passion for mobile & digital advertising.
    • Confident & enthusiastic.
    • Responds well to challenges.
    • Takes the initiative – proactively identifies new opportunities, etc.
    • Act as the key leader within AdSpark.
    • A team player who helps to create a positive, effective working environment.
  • Digital Solutions Manager

    Job Overview

    The Digital Solutions Manager is responsible for selling AdSpark’s Digital Marketing solutions and services. He/She will collaborate with customers to scope out their pain points and create a corresponding Digital Marketing solutions to solve it. The DSM is a key player within AdSpark that will drive the profitability and growth of the Enterprise business.

     

    Duties and Responsibilities

    • Identify new sales opportunities and generate new business for AdSpark’s Enterprise services
    • Deliver sales presentations and negotiate contracts to a range of prospective clients
    • Reach out to customer leads through cold calling
    • Prepare and submit proposals and sales contracts
    • Submit activity and results reports, such as daily call reports and weekly work plans.
    • Work with various departments inside AdSpark to ensure successful execution of projects, progress tracking against parameters set by both AdSpark and client

     

    Minimum Qualifications

    • Candidate must possess at least Bachelor’s/College Degree in Business Studies/Administration/Management or equivalent.
    • Required language(s): English
    • At least 2 Year(s) of relevant working experience with specialization in Sales and Marketing, Mobile industry platforms and aggregators is required for this position.
    • Required Skill(s): Digital Marketing
    • Preferably 1-4 Yrs Experienced Employee specialized in Sales – Corporate or equivalent.

     

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